Free Download – The Alarm Clock Book


The Alarm Clock Book is a student-run publishing project at the University of Montana. We asked our marketing idols how they would market a fictional alarm clock – one that starts brewing coffee the moment it goes off. The question asked was “If you had $10,000 to help get the word out about this clock, what would you do?” We wanted to learn how different thought-leaders would go about marketing a product. We then collected and curated the best answers into this e-book to share with the world.

Download the book here.