Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

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Grow up and Read About Some Dragons

Cole Junso

As we get older, we forget who it is that we wanted to be; is that true? I think part of it is. I remember aspiring to be a famous author, professional basketball player, or well-known artist. A younger version of myself couldn’t find a reason why I wouldn’t be able to be all three. Now, I want to make sure that I have enough money to pay rent. My goals and aspirations have shifted over the years. However, some things about myself haven’t changed since then. I still have a wild imagination and want to make sure I have an impact on this world. Reading fiction has had a large impact on my life and these stories have always been my favorites to delve into, for a variety of reasons. Fantasy stories can play an important role in building critical thinking skills, empathy, and even help in finding positive role models.

Fiction can create scenarios we never even thought possible. This helps broaden a person’s imagination, which many times develops into creativity and helps apply critical thinking. This happens because not every story gives the reader a sense of closure. Sometimes, the reader is left only to their imagination about what could have happened after the last words on the final page. When reading we often think we know how a situation is going to play out and what the outcome might be. Maybe that comes from our experiences, things we have read in the past, or maybe we just have an expectation about how a story is supposed to move forward. I prefer a story in which I am not given that closure, then I am forced to use my imagination and come up with alternative outcomes. You’re given the perspective of multiple characters, and every single one has a different personality, motivation, and ending to their story. This helps build a sort of empathy for the characters in the story, which will hopefully translate to real world situations.  

Developing a sense of empathy for characters that may not exist in the real world seems like an odd concept, but characters in fictional stories almost always reflect real people. So, in a way, understanding fictional characters can give the reader insight on how people function in the real world, and how they may tend to hide their true feelings and emotions. Understanding that fact is important when working with other people and figuring out how to deal with different social situations. Fiction often presents the idea that not every person’s life is exactly what it seems to be on the outside. My experience reading fantasy novels has helped me improve upon how I treat people and taught me to handle situations with more sensitivity and, ultimately, more empathy. In fact, some of the most influential characters in fiction novels are the ones that have an immense amount of empathy. These types of personas that we read about could play a more important role in our day to day lives than we realize.   

Sometimes these fictional characters can give us, even as adults, people to look up to, someone to help mold our ideas of who it is that we want to be. An important step into what makes a human being successful, is the drive to always be better than you currently are. If I am constantly improving myself as a person, then ideally, I am improving my impact on the people around me. The characters that we find in fictional stories can be so influential that, as a reader, you find yourself caring for them. At times, it can feel like their decisions matter and you genuinely care about the choices they make. Luckily, a lot of stories end happily, and you see those characters in a positive light; good defeating evil seems to be a common theme. These role models, from tales that could never be true, carry their influence into the real world. The reader might strive to make more of an impact, just as their favorite hero did.

Reading is truly important. It has helped people calm down from tense situations and rest a little easier. It greatly enhances vocabulary and expands knowledge for all. For some people it has provided an escape from the real world and given them positive role models to follow. There are a multitude of obvious reasons to read books, and fiction stories should not be left out. Fantasy novels have improved my imagination and creativity, while helping me apply those skills to critical situations. I know and understand people a little more after diving into fiction. It has given me insight on how to best interact with others in various situations. Reading has given me positive people to look up to, admire and strive to simulate. Find a way to be better than you are already; pick up a book about old kings, magic, elves or dragons and remember the imagination that made being a kid so much fun.

What I From Learned Driving in the Snow

Caroline Armstrong

Being raised in Seattle, Washington I did not get many opportunities to drive in the snow growing up. When it did snow, usually only 1-2 inches, everything shut down and people just simply stayed home – no need to drive! With the current snow storm hitting the Seattle area, I though I would share the valuable lesson I learned in 2015.

After high school I decided to go to college in Montana, and as most people know it snows quite a bit in Montana. My first year of college, I decided to drive back to Seattle for Thanksgiving with a few of my friends. It had just begun snowing the day before and I had a 4-wheel drive car so I figured everything should be OK.

I began my drive down I-90 West with a car full of gals, the snow was light and everything was going fine… well, for about 50 miles at least.

Coming around a slight curve at about 60 MPH (the Montana speed limit is 80 MPH) I felt my back tires starting to slide and just like that I had lost all control. My car spun around 3 or 4 times before slamming into a ditch and screeching to a stop. Shock. That’s all I felt. Silence. No one had said a word the whole time we were spinning and crashing. Immediately we all got out of the car to make sure everyone was OK and to examine the damage.

The airbags had deployed, I had a broken front axle, completely messed up front and back bumpers, two popped tires and two bent rims. But most importantly, no one was hurt. Luckily, my friends are much better at handling bad situations than I am because that is when it all set it. I could have killed myself and all my friends. Why? Because I was inexperienced. I didn’t know to slow down. I didn’t know to be on the lookout for black ice – what ended by causing the accident. I just didn’t know.

Driving when there is snow and ice on the road is unlike any other driving condition. Yes, you might have 4-wheel drive but that does not mean you have 4-wheel stop. The ice has a mind of its own and once you begin to slide it can be very hard to stop.

This winter, I beg of you to go slow in the snow. If you are an experienced snow driver, slow down. If you have never driven in the snow before, slow down. Even if the roads seem fine, slow down. It could save your life.

Missoula, MT -Finding Community in the Nonprofit Community

Written by: Kayla Sheridan

The Missoula community has over 1,500 listed Nonprofit organizations!v

As donors and volunteers, we want to spend our dollar and time on causes that produce the most significant welfare gains. However, many of us actually spend our resources on the causes that we care about! Charity is exceptionally dependent on our own personal identities & Nonprofit sectors help create a culture within communities.

The Nonprofit sector in Missoula has more organizations per capita compared to almost all of the other cities in the United States. Wow! The majority of these organizations work hard to both engage and educate individuals on issues and opportunities in the community. For the most part, Nonprofits strive to make positive change, provide a sense of community, and help individuals create an identity. Our Nonprofits in Missoula are essential in sustaining our unique community here.

Below are steps you can take to help you find a Nonprofit you can support.

1)    Align Potential Organizations with Your Values
2)    Decide What Type of Good You Hope to Support
3)    Research Online
4)    Fill Your Experience Gap
5)    Search Social Media
6)    Exercise Your Options

For those in Missoula, I recommend this website to help you in your search for your Nonprofit community:
http://www.volunteermissoula.org/agency/index/?dir=ASC&orderby=agency_name

Nonprofits make change by bringing people together around a common goal! For anyone who needs to hear it, go find your Nonprofit community and help make your community a better place right now. In today’s tech-savvy world, it’s easier than ever to support your favorite Nonprofits.

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I Can’t Believe It’s Not Meat

Caroline Armstrong

I became a vegetarian almost 7 years ago after an unfortunate night involving too much red meat. After the worst stomach ache I have ever had, I vowed that I was going to stop eating meat all together. And that’s exactly what I did. It has been a struggle to find meals that still resemble the taste of meat. Here are some of my favorite recipes that even my meat eating friends love.

1. Cauliflower Buffalo Wings

https://www.hotforfoodblog.com/recipes/2014/02/11/cauliflower-buffalo-wings/

These buffalo wings made from battered cauliflower are the #1 requested meal from my friends. They are great for parties or barbecues and have an added bonus of being super easy to make! The recipe also includes a vegan ranch sauce for dipping.

2. Chick’n Noodle Soup

Vegetable Chik'n Noodle Soup
https://www.morningstarfarms.com/recipes/vegetable-chik-n-noodle-soup-recipe.html

There are definitely some “fake meat” products I would advise you to avoid, but luckily the chick’n from Morning Star Farms are not one of them. It is currently 4 degrees Fahrenheit where I live and sometimes I just crave a hot bowl of chicken noodle soup. These chick’n strips are a great addition to soups and salads.

3. Spaghetti Squash

Learn how to make Roasted Spagehtti Squash the easy way! This method works PERFECTLY every-single-time.
https://bakerbynature.com/roast-spaghetti-squash/

Spaghetti Squash is a great alternative for pasta and they are super cheap. Add your favorite sauce or some olive oil, salt, and pepper and enjoy!

4. Loaded Nachos

Loaded Nachos
https://www.morningstarfarms.com/recipes/loaded-nachos-recipe.html

Nachos are a quick and easy snack, and these ground beef crumbles from Morning Star Farms are a great addition. My boyfriend didn’t even realize they weren’t real beef at first!

5. Sesame Cauliflower

Sweet, sticky, addictive sesame cauliflower, a healthy & delicious meatless recipe
https://chocolatecoveredkatie.com/2017/01/09/sticky-sesame-cauliflower/

This sesame cauliflower looks like it could be sesame chicken when you first see it. Add some rice and vegetables on the side for a delicious meal.