Quick, Organic Mediterranean Cuisine

By: Summer Burlage

This Mediterranean style meal is packed with veggies, protein and good oils. The recipe features all organic ingredients such as pasta, fresh tomatoes, sun-dried tomatoes, fresh basil, spinach, garlic and olive oil. This quick and easy dinner will become a family favorite!

Takes only 30 minutes to make!

INSTRUCTIONS:

  1. Add chopped sun-dried tomatoes and 2 T. of oil drained from sun-dried tomatoes, to a large skillet on, medium-low heat.
  2. Add chopped chicken (I used boneless skinless chicken breasts).
  3. Cook on medium heat until there is no more pink in the chicken – should take about 5 minutes.
  4. Add chopped tomatoes, chopped fresh basil leaves, fresh spinach, and minced garlic to the large skillet. Cook on medium- low heat for about 3-5 minutes until spinach wilts. Remove from heat.
  5. Drizzle olive oil. 
  6. Taste, and add salt as needed. Cover with lid and let veggies simmer.
  7. Cook pasta according to the package instructions.
  8. Drain pasta. Add cooked and drained pasta to the skillet with chicken and veggies. *or serve separately if preferred 
  9. Serve and enjoy!
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5 Best Views in Missoula

Montana, the Big Sky State, is home to some of the most beautiful photography spots in the world. Many of these underrated views are within an hour drive from Montana’s second largest city, Missoula. Here are a few of my favorite Missoula spots:

  1. Mount Sentinel “M” Trail

This is probably the most iconic of Missoula views. The trailhead for the widely popular “M” Trail is right on campus, and a 30-minute hike will give you some of the best views possible of the valley.

2. Mount Jumbo

The Mount Jumbo hike is a bit longer than the “M” Trail, but certainly worth it for a lesser known lookout of the city.

3. Blue Mountain Recreation Area

Blue Mountain is a great area for a morning dog walk or a round of frisbee golf. This beautiful area is just a 10-minute drive from the city and has some amazing views of the South Hills.

4. Pattee Canyon

The Pattee Canyon road goes from the southeast corner of Missoula all the way to Bonner, Montana. Just be careful on the roads in winter.

5. “Top of the World”

“Top of the World” is the easiest of these spots to access. Simply drive all the way up Whitaker Drive and loop back down on Spanish Peaks Drive. Make sure to check out this view before the area is completely covered in real estate developments.

All photos by Elias Snyders (@EliasSnyders). To see more visit http://www.eliassnyders.com

More amazing spots near Missoula. Photos by Elias Snyders.

www.instagram.com/eliassnyders

Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

How To Make String Art


Are you looking for a cute wall piece to liven up your living room, or a cute meaningful gift for someone that is hard to buy for? Why spend a ton of money at a department stores for decorations or gifts, when you could simply make them yourself!

I have always been one for arts and crafts, and with pinterest constantly filling my head with crafty ideas and do it yourself projects, string art just looked and sounded something cool to do! If you know how to handle a hammer and can tie a knot, this project should be easy and fun.

Here are my steps start to finish to help you to successfully make a beautiful and one of a kind string art project perfect for a gift, or simply as a decoration in your own home. Trust me, people will be asking where you got them.

 

Lets Get Started!

 


Step 1: Tools and Supplies

First you must decide what kind of material you would like to work with( wood, canvas, etc.), and collect all of the supplies you will need. In this project, here is a list of the supplies used:

  • Wood (size is optional, however it must be at least a half inch thick to ensure nails can be        hammered deep enough to prevent them from coming loose)
  • Nails- (16mm-25.4mm long)
  • String (color is optional)
  • Printed string art pattern or stencil
  • Hammer
  • Scissors
  • Tape
  • Hot glue gun (optional)
  • Wood Stain (optional)
  • Paintbrush (optional)

 

 


Step 2: Hammer Time!

For this project, I chose to print out an outline, and tape it to my surface. If you would rather, you can draw the image straight on the surface, and follow the lines that way. The benefit of taping your outline onto the board is that you can remove the stencil later on and not have unwanted lines left behind. It also makes following the pattern very simple and easy.

As you can see in the pattern above, the lines are quite complex. If this is your first time attempting string art, I would suggest a less intricate stencil, and work your way up to more difficult patterns.

When hammering the nails, space them about 1/4 inch to 1/2 inch apart.

Once you have finished hammering, go back through and make sure each nail is secure. This is VERY important to do to ensure that while stringing, the nails will not be pulled out, or loosen. This is also crucial to do before the outline is removed because when pulling the outline off, nails that are not secure will come out.

After removing the outline, I chose to stain the piece of wood in order to create a more bold background for the string to stand out from. This step is optional, however, it definitely adds to the piece.

 


Step 3: Ready, Set, STRING!

For this project, I decided to do a thick cross string pattern.

Essentially, there is no pattern to follow, simply begin by tying a double knot around one nail, this will be your starting point. Be sure to leave a long tail to connect your end piece of string with. From there, create the outline for your pattern by looping the string around the outer points of the pattern.

Once you have the outline strung up, begin crossing the string through out out the nails and fill in the pattern. Decide whether you want your pattern to look more ‘holey’, meaning the board beneath is visible, or more filled in where you cannot see the board.


Step 4: Finishing Touches

This step is just for tying up all the loose ends. (Literally)

Be sure that the string is tight and you have gotten the look you want. For extra securing purposes, use a hot glue gun to glue the two trimmed end pieces that are tied together. This is of course optional, however it does help the piece to last for years to come.

Katie Buckley is a University of Montana Senior in pursuit of a Marketing Degree as well as a certificate in Event Management. She loves Pinterest and gains a lot of her DIY inspiration from the creativity of others and hopes to share her own ideas projects with the world and inspire others.

6 Tips to Becoming a Writer

Writing can be hard, but it is necessary to formulate your thoughts and to understand the world around you.  I once read that, as humans, we don’t write because we understand, we write to understand.

We write to understand, to share, to express ourselves, to heal – to communicate.

Whether you’re writing a blog post about DIY Halloween Costumes or a very personal experience, there a few key factors to note when getting started.  Here are my 6 tips to becoming a writer:

 

  1. Write What You Want to Read

If you don’t enjoy what you’re writing, chances are you wouldn’t enjoy reading it either, so why would anyone else?  Austin Kleon writes about this in Steal Like An Artist in the chapter called Write the Book You Want to Read. 

He talks about how you should write about what you like.  He tells us to think about our favorite writers and then think about what they would create if they all collaborated – Write that.

 

  1. Make it Engaging

When you write, don’t tell the reader how incredible you felt on the rollercoaster, make them feel it.  Or, maybe you’re writing about a painful experience or the most exciting time in your life.  Whatever it is, take the reader there.  Words exist so that we can express ourselves to others.  Are you more likely to be drawn to a piece that just tells you something, or are you more likely to be drawn to a piece that makes you feel something.  We read to learn; We read to experience a world different from our own.  JK Rowling didn’t tell you about Hogwarts, she took you there with Harry and she did it with words.

We all have the ability to take the reader there, we just have to be creative with our words.  If you’ve ever been to an impromptu show, you may have seen the game they play where one person leaves the room and the other stays behind with audience.  With the remaining person, the audience chooses an object to describe to the other person when they come back into the room.  When the person comes back into the room the audience has to describe the object to them without explicitly saying the name of it.  As you write, think about what you are wanting to write about, and then leave it on the page as if you are describing it to the person coming back into the room.  That is how you take the reader there.

 

  1. Have a Point and Maintain That Point

Whatever the topic is that you are writing about, make it a point to have a point.  That means that with every sentence, you need to be able to come back to your point.  As a reader, have you ever read something that didn’t stay on topic and by the time you get to the end of the piece (if you get to the end of the piece), you wonder how you got from point A to point B?  As a writer, you never want to create a piece that doesn’t have a clear journey beginning to end.  As you are writing, take time to pause throughout your process and read different bits and pieces and ask yourself if there is a arrow pointing directly back to your point.  If not, it probably doesn’t belong.

 

  1. Be Vulnerable

When people read something, they are either desiring to learn something new or to hear “me too”.  Writing a piece that lets the reader know “me too”, is 10X more effective than a “how to”.  That’s why local parenting magazine Mamalode is so successful.

CEO and Founder, Elke Govertson, was looking for “me too” not “how to”, but continued to only find the latter.  One year, on the night before Mother’s Day, she thew a party in which she called “Mother’s Day Eve”, and invited fellow mothers to come together in the name of motherhood.  Out of vulnerability, these moms began to share their experiences with one another – the good, bad and the ugly.  For the first time, Elke didn’t feel alone or lost in the perils of Motherhood.  Instead, she felt uplifted and empowered and, most importantly, part of a larger community who could say “me too”.

Through her own experience, Elke wanted others to feel the same.  She knew from her own frustrations with the “how to’s” that a publication filled with “me too” stories, like the ones shared that night, would create value in the lives of mothers across the country and even the world.   Thus, Mamalode was born and is referred to today as “America’s Best Parenting Magazine” across the United States and in various parts of the world; all because of a little vulnerability.

You see, we’re all human.  At the end of the day, we’re all made up of the same stuff.  We experience upmost joy and happiness, as well as the deepest heartache and pain, all while craving to love and be loved; always wishing for more time.  What differentiates us from one another is how we experienced those commonalities.  It’s funny how some of the most gut-wrenching topics to write about are ones that every single human on Earth, has or will experience.  Think: love, loss (death) and time; the three abstracts that motivate every single human on the face of the Earth.  Be vulnerable and write about your experiences with those.  Let your reader know “me too”.

 

  1. Find Your Voice and Embrace It      

There is no one like you in this world, and there will never be anyone that is as “you” as you are.  That’s pretty incredible.  This means that your voice, whether you’ve found it or not, is yours and yours only.  We each have our own thoughts and experiences and opinions.  If you don’t voice them, no one will because they’re not you.  To find your voice you must be willing to be vulnerable (see #4).  Sometimes this is the hardest kind of vulnerability to engage in because you are forced to be vulnerable with yourself.  You must ask yourself questions like: “What do I truly think/feel about this?”, “What does my voice sound like?”, “Am I being honest with myself?”.  Once you’re honest with yourself, you have the key to unlock your voice, which not only helps you to find yourself, but also to discover where your niche is in the world.  Maybe your voice sounds at home in humor or dripping in satire, or how to create a multitude of DIY Halloween Costumes.  Perhaps your voice is more at home talking about the tough stuff.  Wherever your voice is at home, follow it there, put your feet up, get to know it and write.

 

  1. Actively Pursue YOUR Human Experience

 There’s an incredibly metaphoric, on-going scene in the first Princess Diaries movie that is so important to remember when it comes to this tip.  Princess Mia’s neighbor in San Francisco is a writer who sits in front of his house every day working on his autobiography.  The ironic part of his “autobiography” is that is filled with events that he sees happening in the lives of others within a hundred-foot radius of his front porch.

As a writer, you need to make sure you leave the porch.  Pursue and engage in YOUR human experience, because no one else can truly write about that (see #5).

In contrast, there’s another movie called Stuck in Love that hits this head-on.  About a family of writers, it follows the life of a father – a writer, who hasn’t written a single word since his wife left him for another man three years ago.  He’s raising two teenagers – one of which is publishing her first novel and, the other, a Stephen King fanatic.

Raising both children to be writers from birth, the father gets hold of his son’s journal (a journal he has paid him to keep since he could write, along with his sister too), and tells his son that he needs to really experience life to become a better writer.

To become a better writer, you must actively pursue your human experience; you must really experience life.  You can’t do this from your porch.

 

 

 

 

 

…And since we’re talking about Stuck in Love, I will leave you with this:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Meg Dowaliby is a Senior studying Marketing at the University of Montana, who has a passion for content creation and storytelling.  Meg considers herself to be a “creative” with the objective of evoking emotions that bring people together as a marketer.