Living in Montana is great, but, experiencing The University of South Carolina is by far the best thing you can do for yourself while in College. That is why I participated in the National Student Exchange Program last year and became a Carolina Gamecock for life.
And here’s why you should too:
You’ll make friends from all across the US, and beyond
You could study at one of the top (and more beautiful) business schools in the country, that may or may not take over a whole block.
You could have the best roommates in the world.
You can make weekend trips to Miami, DC, THE BEACH etc.
You’ll make business connections that will give you amazing internship or job opportunities that aren’t available in Montana.
You’ll get to experience SEC football and fantastic tailgates. GO GAMECOCKS.
And probably the most convincing aspect of leaving Montana…
1) Having an outdoor pool at your campus gym where you can swim in between classes. 2) Rooftop pool parties over the weekends.
If you somehow aren’t convinced yet (because I sure am), email Cheryl Minnick to find out more: email@example.com or learn more at: https://nse.org/
How Companies Are Using Memes and Sarcasm to Market to Millennials
By: Schuyler Swanson
In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.
One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.
Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.
Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.
Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.
In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.
As we get older, we forget who it is that we wanted to be;
is that true? I think part of it is. I remember aspiring to be a famous author,
professional basketball player, or well-known artist. A younger version of
myself couldn’t find a reason why I wouldn’t be able to be all three. Now, I
want to make sure that I have enough money to pay rent. My goals and
aspirations have shifted over the years. However, some things about myself
haven’t changed since then. I still have a wild imagination and want to make
sure I have an impact on this world. Reading fiction has had a large impact on
my life and these stories have always been my favorites to delve into, for a
variety of reasons. Fantasy stories can play an important role in building
critical thinking skills, empathy, and even help in finding positive role
Fiction can create scenarios we never even thought possible.
This helps broaden a person’s imagination, which many times develops into
creativity and helps apply critical thinking. This happens because not every
story gives the reader a sense of closure. Sometimes, the reader is left only
to their imagination about what could have happened after the last words on the
final page. When reading we often think we know how a situation is going to
play out and what the outcome might be. Maybe that comes from our experiences,
things we have read in the past, or maybe we just have an expectation about how
a story is supposed to move forward. I prefer a story in which I am not given
that closure, then I am forced to use my imagination and come up with
alternative outcomes. You’re given the perspective of multiple characters, and
every single one has a different personality, motivation, and ending to their
story. This helps build a sort of empathy for the characters in the story,
which will hopefully translate to real world situations.
Developing a sense of empathy for characters that may not exist in the real world seems like an odd concept, but characters in fictional stories almost always reflect real people. So, in a way, understanding fictional characters can give the reader insight on how people function in the real world, and how they may tend to hide their true feelings and emotions. Understanding that fact is important when working with other people and figuring out how to deal with different social situations. Fiction often presents the idea that not every person’s life is exactly what it seems to be on the outside. My experience reading fantasy novels has helped me improve upon how I treat people and taught me to handle situations with more sensitivity and, ultimately, more empathy. In fact, some of the most influential characters in fiction novels are the ones that have an immense amount of empathy. These types of personas that we read about could play a more important role in our day to day lives than we realize.
Sometimes these fictional characters can give us, even as adults, people to look up to, someone to help mold our ideas of who it is that we want to be. An important step into what makes a human being successful, is the drive to always be better than you currently are. If I am constantly improving myself as a person, then ideally, I am improving my impact on the people around me. The characters that we find in fictional stories can be so influential that, as a reader, you find yourself caring for them. At times, it can feel like their decisions matter and you genuinely care about the choices they make. Luckily, a lot of stories end happily, and you see those characters in a positive light; good defeating evil seems to be a common theme. These role models, from tales that could never be true, carry their influence into the real world. The reader might strive to make more of an impact, just as their favorite hero did.
Reading is truly important. It has helped people calm down from tense situations and rest a little easier. It greatly enhances vocabulary and expands knowledge for all. For some people it has provided an escape from the real world and given them positive role models to follow. There are a multitude of obvious reasons to read books, and fiction stories should not be left out. Fantasy novels have improved my imagination and creativity, while helping me apply those skills to critical situations. I know and understand people a little more after diving into fiction. It has given me insight on how to best interact with others in various situations. Reading has given me positive people to look up to, admire and strive to simulate. Find a way to be better than you are already; pick up a book about old kings, magic, elves or dragons and remember the imagination that made being a kid so much fun.