Whoever chose the performers at the 2020 halftime and decided what they did on stage was brilliant. Because the watchers who are silent–silent about what the show imitates of the horror being forced upon children and families in America–silent about the lack of human rights–silent about the memo that having a voice that is powerful enough together to create change–are being heard. People are showing the silent people that their lack of certain values is most definitely not welcome. Anger is–and should continue–being thrown at the silent because they outcry about exposed skin instead of about the inhumane treatment of people in America.
You can say that shouting on social media doesn’t make much of an impact. But it can be the start of an impact. Fan the flame of this shouted conversation that has been taking place since the beginning of injustice–the halftime show did. (Leo DiCaprio did it for the conversation on climate change when he won an Oscar. Emma Watson does it for gender equality). Many other people use their fame or events to fuel conversation and create change. Many more not famous people create a platform and change daily.
Anyone can see at a glance online whose values align (or don’t) with theirs. This creates a supportive network. Fueling the fire every now and then keeps this communication in place. And who knows what can be done with this network–what actions can spark, then–ignite.
Written by S. Ward for NPAD 460: Marketing and Social Media, Spring 2020
Now I don’t plan on dying anytime soon, but in any case, I hope I experience these things before I go.
At one point, there were boards in my local downtown area that said, “Before I die I want to”, I personally never took them into consideration.
The time has come though where I have to write a blog post, so I am choosing to write a list of big and small things I want to do.
I can’t say that any are more significant than the next, or that they go in any type of order.
Here it is, ten things I want to do before I die.
Meet David Dobrik
This picture really did David Dobrik dirty, but that is besides the fact of how much I love his videos. On the flip side, it was the only one that was mildly good without copyright infringement.
2. Drink wine in Italy
Wine and Italy seem to complement themselves quite well and I feel this might just be what I need to die happy.
3. Attend New York Fashion week
Honestly, if I could attend any type of fashion week I would be happy. I figure if I am going, I might as well go to New York.
4. Watch Conor McGregor fight live
Even though the man is slightly controversial I really would love to see him fight live. I love Ireland and this Irish man.
5. Hike in all 61 National Parks
I am not even sure if you can even “hike” in every national park in the U.S. Although, I do hope that I get to visit all of them.
6. Visit all Seven Wonders of the World
Extremely cliché, but they got their names for a reason.
7. Ski in Zell am See
Zell is located in Salzburg, Austria and I want to ski there. First things first, I have to learn to ski well enough not to die on the mountain. I went there for a Holiday while in Europe and fell in love with the pure beauty this place has to offer.
8. Wake up in the Four Seasons Hotel George V in Paris
Crème de la crème…Even if I woke up in the lobby I think my life would be okay. Preferably stay in the penthouse overlooking the city of Paris, but we will work with what we have.
9. Ride a bull—A real one
For some reason, I have it in my head that I wouldn’t get bucked off in the first millisecond and somewhat want to find out. I also really enjoy watching rodeo and probably should try it before I die.
10. Watch the Macys Day Parade in person
I have always loved watching the Macys Day parade on Thanksgiving. It was one of my favorite things as a little kid to watch with my mom. For that reason, I would love to see it in person with her one day.
Ten things I want to do before I die, some of them very small, some of them more meaningful and others are just plain out goofy. I don’t expect any of you to read this whole thing, but if you do, please share. I both need an “A” and am working for an “A” in this class as well as on my blog, in order to do that I must have 400 clicks of activity. Share away and enjoy my short blogging career.
It’s no secret to those of us in Missoula that we have a music scene with the potential to launch bands to the next level. With local claims to fame in Pearl Jam, The Decemberists, and The Lil Smokies, who’s to know who the next act to burst out of the local scene will be? Not me, but I have my suspicions. So, below are my top 5 Missoula bands (in alphabetical order) that are making moves to become national names.
Author’s Note: There are so many amazing acts in Missoula, it’s impossible to give them all the recognition they deserve. These are my opinions and my opinions only, based solely on interactions with and what I know about each group or individual.
While on a bit of a (much deserved) hiatus after graduating from the University of Montana, the release of full-length album 22 Below, extensive touring, and being featured on the lineup for Pilgrimage Music Festival with names like The Killers, Foo Fighters, and Keith Urban- Gendrow certainly holds promise for becoming a leading lady in pop music.
Getting an early start on her career while still in school, Gendrow was featured on Missoula to Memphis, an album put out by UM’s student record label Switchback Records and the Entertainment Management (UMEM) program. Her cover of Elvis’s “And I Love You So” and a live performance at a Switchback Records Showcase caught the ears of many friends and advisors of both the label and UMEM program that have proved to be helpful connections.
The Fertile Crescent
The 7(ish) piece group that is The Fertile Crescent has had a big few months. In January they released their single “Onion Garden” on the same night that they filled The Top Hat to capacity. With LA-based management and connections to publicists in place, the band is already setting their sights onto bigger and better things.
The band has said to expect a full length album by summer, but what about larger Logjam Presents venues or a summer tour? This extremely driven group of students might just have the ambition and connections to do all that and more.
With a full-length album and an EP under their belt and promises of new recorded music soon, Letter B has been carving a name for themselves in Missoula’s music scene for years, and it’s working. Not to mention that they’re touring machines- letting other cities know who they are, as well.
With multiple packed Top Hat shows, the band seems to have received more promotion from local giant Logjam Presents than a good amount of other local acts. With Logjam ranking in the top 100 promotors nationwide, this certainly doesn’t hurt. If my math is right, adding Letter B’s local power and continued heavy touring together could result in a major breakthrough for the band.
When listing popular Missoula bands or artists, Norwell may not be one of the first you’d think of. However, I dare you to make that same list without naming at least one other band that Norwell front man Brady Schwertfeger isn’t involved in. As Brady is a master of collaboration, a good amount of Norwell’s success is in working with other artists- including recording with Chloe Gendrow, Ira Wolf, and Maxy Dutcher.
Another local collaboration with UM’s Switchback Records placed Norwell and Ira’s cover of “I Hear A Symphony” in the hands of LA music professionals who chose to feature it on Falcon Music’s Motown Mixtape, on which the song has outperformed every other cut on the EP by tens of thousands of streams on Spotify.
This folk trio has just recently moved from Missoula to Nashville and is doing the thing.
With gigs in the country music capital and dynamic content on their social media (think weekly podcast style vlogs and insane folk-stylized covers of songs like Queen’s “Fat Bottomed Girls” or Imagine Dragons’ “Radioactive”) someone with the power to blow these guys up could at any moment.
Honorable Mention: Dead Phones & Dogs
While only halfway Missoula-based, this Missoula/Chicago band deserves to be recognized for all they’re doing to get their path started. Within less than two months of releasing their first self-titled EP, they’re racking up streams just shy of 10,000 on two of their songs on Spotify, largely due to strategic playlisting.
Not bad for a band with 1,300 miles in between the two members.
A blog post for Marketing Analytics at the University of Montana by Aeriel Martens. Do you agree with my choices? Why or why not? Find me and @ me if you need to. <3