Life, It’s a Relatable Thing

Written By: Kaelyn Binder

As we look around at one another it is easy to make assumptions about the individuals we are seeing. No matter where we go, we are surrounded by people that may seem similar to us, yet far from what we view ourselves to be. Surface level assumptions that lead to biased opinions about people we don’t even know. From what they are wearing, to how they walk, or who someone is associating themselves with, we as humans create surface level opinions about the individuals we are surrounded by. However, have you ever considered how you may personally relate to those people who you are so ungraciously depicting? Have you ever attempted to view them past their surface level appearance or general demographics? Although it may be hard to realize at times, every person that walks this earth is more than just the skin they show or the clothes they wear on their backs. We are compiled with stress and worry, we have learned from beautiful mistakes, and we were all created from similar life experiences that in turn molded us into who we are today. Throughout the remainder of this blog post, I would like to ask each of you to dig a little deeper and consider whether or not you can personally relate to these ordinary circumstances and practices that we as humans experience each and every day. Go ahead and make yourselves comfortable, grab some coffee or a beer; because let me tell you something, those two surface level beverages are definitely something that I can relate to.

Stress, It’s a Relatable Thing

    Have you ever been in a public library or a coffee shop and seen an individual who appeared to be on the verge of a mental breakdown? Yeah, that’s called stress, and that is something that we can all relate to. Stress is a mental and physical emotion that every person around you has felt at some point in their lives. Take it from a true college student working two jobs and going to school full time for the past five years. Yes, I said it, FIVE. Not only do I stress about money, school work, and getting things done in a timely manner, I also personally stress about much more minor things that I know each and every one of you can relate to. Even the simplest things in life are easy to stress about. For example, have you ever stressed over waking up late and realizing you snoozed your alarm for the fourth or fifth time? All you can think to yourself “S@*#!  I did it again!” Yep, that is something I can definitely relate to. Or maybe you are stressed because the toast you just made for breakfast is overly burnt and is now inedible.  As a result you end up hangry, leaving the house irritable and agitated. What about when you are in a hurry in the mornings and can’t find the shoes you are wanting to wear even though you have seven other perfectly wearable pairs of shoes waiting to be worn in your closet? As crazy as all of that may seem, the majority of us have all stressed about and can relate to minor instances such as these. So, the next time you see someone who appears to be in distress at your local coffee shop down the road, realize that this stress may have been caused by an instance much more minor that it may appear. Instead of assuming the worst, consider creating a bit of random small talk to simply let the individual know that “Hey, I can relate”.

What is Life?

    Growing up into who I am today I was sent through a series of ‘phases’ that weren’t all that pretty. From my initial tomboy image that I rocked until highshcool to learning how to acquire more lady-like attributes, I still find myself in an awkward phase in life learning how to “adult”. However, aren’t we all struggling with the concept of what ‘adulting’ actually means? I mean, we are sent through a long and drawn out educational career where we are faced with so called core curriculum that is supposed to aid us in our future paths in life. But then again, how are we supposed to relate those core curriculum courses to what we all struggle with today?  I am now a college level student who is about to graduate in May, 2019 and am still struggling to find an understanding of how the Pythagorean Theorem or how learning a song to remember the capital of all fifty states relates to the everyday knowledge that we are all supposed to be familiar with. Individuals my age (stinkin’ millennials) can almost all relate that we don’t have any sort of understanding of how to properly file our tax returns, how to understand the basic car troubles that we all undergo, or how to appropriately treat any health issues we may be experiencing. Call me crazy, however WebMD is still my go-to medical symptom site, and I know my parents are tired of receiving phone calls from me worrying that I may be experiencing a potential stroke. Don’t lie, the majority of you can relate, we all tend to self-diagnose thanks to WebMD. The point that I am trying to make is that no matter what age you are, or where you find yourself at in life, we can all relate that learning how to ‘adult’ is a never ending phase.

(Relat)ionships and Friendships

One thing that I can personally appreciate is that the friendships and relationships I have been a part of are what helped me grow through each of those so called phases. It wasn’t until I graduated high school that I was able to fully understand just how important some of those connections that I made truly were. The people we associate ourselves with directly impact what we are going through at that point in time. They are a reflection of not only our tough times, but some of our most prosperous moments as well. Have you ever been apart of a friendship that you thought was fun and adventurous but turns out was damaging and toxic? I know I have, and it was an experience that I have both learned and grown from. What about being a part of a relationship or friendship where you were their emotional support blanket? Although it may be difficult at times, in these circumstances we must understand that we are someone who that specific individual personally felt they could relate to and confide in. Lastly, there are going to be certain people within your life where you feel an instant connection with them. They are the ones who share similar interests and odd habits, such as eating a pickle and peanut butter sandwich; not many people can relate to you on that, but the ones who can are the ones worth waiting for. What I am trying to get you to see is that we make connections to people in life based on what we are going through at that current time. It doesn’t matter if you were able to relate to someone on a deeper level or through the discussion of your sandwich, what truly matters is that at that exact moment, you found a level where you could both relate.

Technology, it’s how we relate.

As our world has become more advanced, technology has created a new avenue that allows us all to connect and relate to other people around the world. For individuals my age, as well as those who are younger than me, it is easy to get caught up in the technology that is quickly shaping our lives. Through the use of social media platforms we are able to connect with people who may have once seemed unimaginable. Whether it be famous actors or athletes, health and fitness enthusiasts, or the numerous array of influencers that fill our social media feed, there is always someone who we are living vicariously through each and every day. We are now given the accessibility to make connections through Instagram or Facebook, Snapchat or Twitter, or perhaps through other blog posts with individuals and groups who we never thought we could connect with before. At times we may get caught up in our overly obsessive scrolling, I too am guilty of that, however we are generally viewing our social media as a way to visually connect and relate to different people. It is crazy to me that through the use of technology and social media we all have a particular individual or group who we have never met, yet we feel we can relate to.

I relate to you, and you relate to me.

    I feel like it is safe to say that there are numerous other ways that I could discuss with you about how we all relate to one another. Whether it be surface level relatability, or deeper internal relations there is always something you can relate about with the person sitting next to you.  If you like Macaroni & Cheese, we can relate. If you wear mixed-matched socks, we can relate. If your family isn’t perfect, we can relate. If you are secretly upset with your body image, trust me we can relate. The list goes on. As this blog post comes to a close and I am writing to you, I keep thinking to myself how and or why I chose to write about relatability. What I have decided, is that not only am I an individual who has told myself numerous times that only I would understand, but I am also an individual who appreciates being the person that others turn to when they feel they are alone. What I would like you all to remember, is that we all are connected to one another in some shape or form. Simply breath, stay calm, and always remember that everyone around you can relate.

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Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

Be a “Yes Man”

“Great stories happen when we take action.” 
— Donald Miller

 

What if you were to say “yes” to more questions from people to do something or go somewhere? Would your life be different from what it is now?

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Most of us enjoy being comfortable. In fact, it’s in our DNA. We naturally want to stay in our comfort zones because we view any sort of change as negative. Being in our comfort zones keeps us safe, away from change, but it keeps us in an idle position… we cannot move forward. We cannot grow in our comfort zones.

We are habit-forming beings, meaning we shape habits that become routines. We like schedules, some for the week, some down to the minute. However firm the schedule, all accomplish the same thing: repetition. Day after day, we keep to our schedule and do the same activities, with the same people. Occasionally, we will throw in a lunch with an old friend or a nice stroll through the park… oh how exciting!

So, why not change? Why not break the cycle? Why not try something new or explore a new destination? The only thing stopping you is yourself. Take the leap of faith.

With this being said, I challenge you to a game…. A game in life. But before we begin, there are a couple rules:

  1. Be open-minded.
  2. Step out of your comfort zone.

Here is the game: Say YES!

Answer “yes” to doing things and going places you would normally turn down. Of course, only do so if the idea is something you are OK with and morally agree to. The whole point is to push you to the point of un-comfortability.

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Try it for a day or a week, maybe even a month. See where this little game takes you. You never know, maybe you will find a new hobby, land a new career opportunity, fall in love!

If you are truly passionate and all in on this idea of “yes,” I promise you that your life will change. And that change is good! Don’t be afraid of this change, embrace it and ride on it.

So on this note… enjoy life! Have fun and take risks that lead you outside of your comfort zone. This is when you will grow as a human being. Nothing exciting happens inside walls of comfort. Break out of your comfort zone and SAY YES!

5 Pretty Obvious Reasons to Not Pass Judgement

Children’s naive understanding of the world allows them to live and learn freely, openly and,  until they begin to compare themselves to others, without judgement. I am envious of kids abilities to say whatever they feel, ask any question, and do so without fear of what others will think.

As we learn about the world and grow into teenagers and adults, we develop ideas of what is right and what is wrong based on a variety of external and internal influences. The sequence of events that happen in life will affect based on your reaction to them.

This is the same in our relationships with people. In life, people will come and go. This could be someone you fall in love with, an acquaintance, or someone who walks past you on the street. How you react and interact with these people shapes how you move about in the world.

To put it simply and hopefully not to cliche, how you view others around you stems from how you feel about yourself. If we could all remember how we felt as children  perhaps we could recall the genuine simplicity of interacting with others and improve the way we view each other.

I have come up with five reasons why you wouldn’t want to judge someone before you chat with them.

  1. Imagine how much someone else knows. No one knows everything, everyone has interests, and everyone likes to share what they know with others. There is endless power in knowledge and unless you think you know it all, there is not a single person you will meet who cant teach you something. If you’re open to it, you will always be pleasantly surprised. “Normality is a paved road: It’s comfortable, but no flowers grow.” -Vincent Van Gogh 
  2. There isn’t a person you wouldn’t love if you could read their story. People are fascinating, everyone starts from nothing and over time becomes a unique personality with a unique story. You don’t have to love listening to peoples life stories to appreciate how different we are and how far we’ve all come.
  3. The power of positivity is simple. It feels better to feel good and feels worse to feel bad. Thinking negatively, especially in regards to people, will likely evoke negative feelings in and about yourself. Seeing the good in others and being understanding of people, will allow you to recognize and feel good about your own qualities. Positivity grows exponentially faster than negativity and is significantly easier to put your energy into.
  4. What are you afraid of? While people may come from different backgrounds beliefs and understandings, it will only benefit you to try to understand the why behind their ways. If you are confident in your own values, there should be no fear of the unknown. “When the roots are deep, there is no reason to fear the wind” -African Proverb
  5. You’d hate for it to happen to you. Considering how smart and capable you are, you have a lot to offer and it would be a shame for someone to overlook that based on a judgement. When others engage with you, be kind, be honest, and be yourself. It wont always work out and you wont always agree but if both parties can take away something different or new, then that’s a win.

Remember to love each other despite differences, ask questions if you don’t understand, and use your powers for good. At the end of the day it’s honestly so much easier.

Something to consider,

Niki

 

 

5 Life Lessons from Growing Up on a Ranch

I wouldn’t trade growing up dirty and wild on a ranch in the middle of nowhere for anything in the world. Every day was an adventure. I figured it’s time I share a few lessons I learned along the way.

#1: Always close the gate behind you.

This may seem like a little thing, or it may seem unimportant to the regular city-raised person, but this is one of the most important things I’ve learned to date. You never know when the cows will get turned out, and most of the time you won’t have time to check the gates across the pasture—you’ll just trust that they were closed. In life, closing the gate behind you has a little bit of a different meaning. Don’t let the past sneak up on you. Your past may contain hurt, sadness, anger, or words that sting like a snake bite. It’s important to close the gate. Don’t let the negative aspects of your past effect the endless possibilities of your future. Always close the gate.

#2: Never trust the roosters.

To some, roosters look interesting and some of them can even appear attractive the average city-raised person. To a ranch kid, roosters look like the devil himself trotting around with crooked feathers and a razor-sharp beak with rough talons to match. Never turn your back or trust for one second that the rooster(s) won’t launch a sneak attack. The same can be applied to life. Some people may look inviting and maybe even interesting, but it’s important to keep your distance. Trusting everyone you meet can lead to broken hearts and tear-stained pillows. Although people don’t have crooked feathers, razor-sharp beaks and nasty talons, they can have crooked intentions, razor-sharp tongues, and rough eyes—used only to judge those around them. Never trust the roosters.

#3: Moving sprinkler pipe sucks.

If you grew up with a dad like mine, you were up at 5:00am; before the sun broke over the purple mountains. The air would be crisp…too crisp. The water would be cold…actually, make that one degree away from freezing. The pipe would be heavy…full of the almost frozen water and the occasional mouse, snake, or gopher. The field would be big…and seem to get bigger as you make your way across with the air stinging at your nose, the cold water dripping down your arm and making its way into your jacket, and the pipe slowly getting heavier. OKAY, so maybe it wasn’t this bad. But, getting drug out of your warm bed at 5:00am everyday sucked. However, watching the sun peak over the mountains, hearing nothing but your footsteps through the crop and the occasional coyote yelping and yipping was pure heaven. Watching the crop grow each day always made me crack a smile. Watching the swather cut down your hours of hard work was bittersweet, but being able to feed your horses a couple flakes of hay off of your field—knowing you worked through the cold, wet, heavy, adventurous mornings was a feeling like no other. Always remember to move through the unpleasant to be rewarded in the end. Moving sprinkler pipe sucks.

#4: Dying is a part of living.

Although most are afraid of death, growing up on a ranch teaches you at an early age to view death as a part of living. Losing crops, animals, or loved ones never gets easier, but it does start to become less shocking. Moxy, Friday, Kitty, Maggie, Daisy, Mario, Luigi, Oreo, Theodore, Stereo, Wilson, Bob, Blake, Wyatt, Star, Julie, and Steiner is just a partial list of the animals and people I’ve watched get to wherever they’re going over the years. Nothing about losing them was easy, and nothing about losing them made sense. You’ll become familiar with death, and maybe even start to accept it. When I was little my uncle told me, “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather skid in sideways, totally worn out, and loudly proclaiming-‘Holy shit! What a ride!'” Dying is a part of living.

#5: Keep yourself company.

Most of the time you’ll be building fence, fixing fence, riding horses, filling tanks, or feeding by yourself. This time is important. You’ll learn that being alone doesn’t mean you have to be lonely. You’ll hear the birds calling, horses snorting, water flowing, and grasshoppers chirping. Cows are good listeners. They stare, and they’re dumber than a box of rocks, but they’ll listen to you practice public speaking or singing or even just talking about your day. When the sun starts to go down and you start to slowly make your way home, remember to keep yourself company.