Written By: Kaelyn Binder
As we look around at one another it is easy to make assumptions about the individuals we are seeing. No matter where we go, we are surrounded by people that may seem similar to us, yet far from what we view ourselves to be. Surface level assumptions that lead to biased opinions about people we don’t even know. From what they are wearing, to how they walk, or who someone is associating themselves with, we as humans create surface level opinions about the individuals we are surrounded by. However, have you ever considered how you may personally relate to those people who you are so ungraciously depicting? Have you ever attempted to view them past their surface level appearance or general demographics? Although it may be hard to realize at times, every person that walks this earth is more than just the skin they show or the clothes they wear on their backs. We are compiled with stress and worry, we have learned from beautiful mistakes, and we were all created from similar life experiences that in turn molded us into who we are today. Throughout the remainder of this blog post, I would like to ask each of you to dig a little deeper and consider whether or not you can personally relate to these ordinary circumstances and practices that we as humans experience each and every day. Go ahead and make yourselves comfortable, grab some coffee or a beer; because let me tell you something, those two surface level beverages are definitely something that I can relate to.
Stress, It’s a Relatable Thing
Have you ever been in a public library or a coffee shop and seen an individual who appeared to be on the verge of a mental breakdown? Yeah, that’s called stress, and that is something that we can all relate to. Stress is a mental and physical emotion that every person around you has felt at some point in their lives. Take it from a true college student working two jobs and going to school full time for the past five years. Yes, I said it, FIVE. Not only do I stress about money, school work, and getting things done in a timely manner, I also personally stress about much more minor things that I know each and every one of you can relate to. Even the simplest things in life are easy to stress about. For example, have you ever stressed over waking up late and realizing you snoozed your alarm for the fourth or fifth time? All you can think to yourself “S@*#! I did it again!” Yep, that is something I can definitely relate to. Or maybe you are stressed because the toast you just made for breakfast is overly burnt and is now inedible. As a result you end up hangry, leaving the house irritable and agitated. What about when you are in a hurry in the mornings and can’t find the shoes you are wanting to wear even though you have seven other perfectly wearable pairs of shoes waiting to be worn in your closet? As crazy as all of that may seem, the majority of us have all stressed about and can relate to minor instances such as these. So, the next time you see someone who appears to be in distress at your local coffee shop down the road, realize that this stress may have been caused by an instance much more minor that it may appear. Instead of assuming the worst, consider creating a bit of random small talk to simply let the individual know that “Hey, I can relate”.
What is Life?
Growing up into who I am today I was sent through a series of ‘phases’ that weren’t all that pretty. From my initial tomboy image that I rocked until highshcool to learning how to acquire more lady-like attributes, I still find myself in an awkward phase in life learning how to “adult”. However, aren’t we all struggling with the concept of what ‘adulting’ actually means? I mean, we are sent through a long and drawn out educational career where we are faced with so called core curriculum that is supposed to aid us in our future paths in life. But then again, how are we supposed to relate those core curriculum courses to what we all struggle with today? I am now a college level student who is about to graduate in May, 2019 and am still struggling to find an understanding of how the Pythagorean Theorem or how learning a song to remember the capital of all fifty states relates to the everyday knowledge that we are all supposed to be familiar with. Individuals my age (stinkin’ millennials) can almost all relate that we don’t have any sort of understanding of how to properly file our tax returns, how to understand the basic car troubles that we all undergo, or how to appropriately treat any health issues we may be experiencing. Call me crazy, however WebMD is still my go-to medical symptom site, and I know my parents are tired of receiving phone calls from me worrying that I may be experiencing a potential stroke. Don’t lie, the majority of you can relate, we all tend to self-diagnose thanks to WebMD. The point that I am trying to make is that no matter what age you are, or where you find yourself at in life, we can all relate that learning how to ‘adult’ is a never ending phase.
(Relat)ionships and Friendships
One thing that I can personally appreciate is that the friendships and relationships I have been a part of are what helped me grow through each of those so called phases. It wasn’t until I graduated high school that I was able to fully understand just how important some of those connections that I made truly were. The people we associate ourselves with directly impact what we are going through at that point in time. They are a reflection of not only our tough times, but some of our most prosperous moments as well. Have you ever been apart of a friendship that you thought was fun and adventurous but turns out was damaging and toxic? I know I have, and it was an experience that I have both learned and grown from. What about being a part of a relationship or friendship where you were their emotional support blanket? Although it may be difficult at times, in these circumstances we must understand that we are someone who that specific individual personally felt they could relate to and confide in. Lastly, there are going to be certain people within your life where you feel an instant connection with them. They are the ones who share similar interests and odd habits, such as eating a pickle and peanut butter sandwich; not many people can relate to you on that, but the ones who can are the ones worth waiting for. What I am trying to get you to see is that we make connections to people in life based on what we are going through at that current time. It doesn’t matter if you were able to relate to someone on a deeper level or through the discussion of your sandwich, what truly matters is that at that exact moment, you found a level where you could both relate.
Technology, it’s how we relate.
As our world has become more advanced, technology has created a new avenue that allows us all to connect and relate to other people around the world. For individuals my age, as well as those who are younger than me, it is easy to get caught up in the technology that is quickly shaping our lives. Through the use of social media platforms we are able to connect with people who may have once seemed unimaginable. Whether it be famous actors or athletes, health and fitness enthusiasts, or the numerous array of influencers that fill our social media feed, there is always someone who we are living vicariously through each and every day. We are now given the accessibility to make connections through Instagram or Facebook, Snapchat or Twitter, or perhaps through other blog posts with individuals and groups who we never thought we could connect with before. At times we may get caught up in our overly obsessive scrolling, I too am guilty of that, however we are generally viewing our social media as a way to visually connect and relate to different people. It is crazy to me that through the use of technology and social media we all have a particular individual or group who we have never met, yet we feel we can relate to.
I relate to you, and you relate to me.
I feel like it is safe to say that there are numerous other ways that I could discuss with you about how we all relate to one another. Whether it be surface level relatability, or deeper internal relations there is always something you can relate about with the person sitting next to you. If you like Macaroni & Cheese, we can relate. If you wear mixed-matched socks, we can relate. If your family isn’t perfect, we can relate. If you are secretly upset with your body image, trust me we can relate. The list goes on. As this blog post comes to a close and I am writing to you, I keep thinking to myself how and or why I chose to write about relatability. What I have decided, is that not only am I an individual who has told myself numerous times that only I would understand, but I am also an individual who appreciates being the person that others turn to when they feel they are alone. What I would like you all to remember, is that we all are connected to one another in some shape or form. Simply breath, stay calm, and always remember that everyone around you can relate.
How Companies Are Using Memes and Sarcasm to Market to Millennials
By: Schuyler Swanson
In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.
One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.
Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.
Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.
Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.
In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.
By Mallory Hickethier
At 24 years old, I never would have guessed that I would be so much like my mom. In middle school, we do anything to not be like our parents. We don’t want people telling us that we are like our parents. How dare someone says that, I am my own person. But now that my generation is learning how to ‘adult’ there are things that we have picked up from our parents just by aimlessly watching them or from them teaching us how certain things should be done.
This is a list that I have gathered from different people, both men and women of differing ages, that have grown up to have similar habits like their parents. Whether we like it or not.
“It’s completely normal to sound and act like your parents, no matter how hard you have tried to be different. It doesn’t mean you have become them.” (Psychology Today)
Taking your hat off when you walk into a building
Most people don’t do this anymore but there are still some people, mostly men, who do this without even thinking about it anymore; it’s just habit now. This gentleman was taught this by his dad and grandpa.
Eat a spoon full of sugar to cure the hiccups
Well if this isn’t the biggest myth I have ever heard but people and their families swear by it. I guess it time for me to give it a try!
Back seat driving
My dad would probably agree with this… I am just as bad at back seat driving as my mom. Sorry mom and dad, I learned from you and I am sure many other people would say that’s where they have learned their back seat driving and road rage from too.
Loading the dishwasher
I’ll be honest, I have a specific way that I load the dishwasher and if the people I am living with don’t load it the way I am used to, I will rearrange it. Maybe it is a little bit OCD but Tupperware ALWAYS go on the top, knives do NOT go in the dishwasher at all, pots and pans don’t go in unless there is room and plates gets lined up in a row. One thing that has made college life sooo much easier, was getting a magnet that you can flip that says ‘clean’ on one side and ‘dirty’ on the other. No more wondering if the dishes are clean or not. Here is an Amazon link to buy one because they are game changers!
Like when your mom tells you that something will take a couple of minutes, but it really turns into a couple of hours… *SIGH*
Ending phone calls the same way
Next time you hear your mom on the phone, listen to how she says goodbye. (Obviously it will be different depending on who she is talking to, but you’re not any different.) You might surprise yourself about how much you are starting to talk like her.
Deep clean your house weekly
Some people might deep clean their house weekly, others monthly, or maybe even never. Whichever one you do, that is probably how your parents did it.
Always check in with each other when traveling
My mom and I are constantly on the road. We let each other know when we are leaving our destination and when we arrive at the next destination. It is always a good check in for both of us. I highly recommend to this, if you don’t already.
Check your vehicle before a road trip
My roommate has made it a habit to check his oil, tires, gas, etc. before long road trips, which is especially practical in Montana when you can travel miles and miles before seeing another car or gas station.
Putting sheets and towels away
Put your clean sheets and towels away on the top when you are done washing them. But the real part of this plan is to pull from the bottom when you need to use them. This is for those that own more than one set of sheets and towels that is…
Feeling guilty if you have dessert first
Well this most definitely is not about me, but there are people who were taught a young age that they HAD to eat their dinner first before they were allowed to have dessert. I think most of the time my parents were just happy if I ate anything as a kid. Nonetheless, I think this is generally a good rule to follow so you don’t fill up on sweets before dinner even if the dessert looks better than the main course.
Keep everything possible in the freezer
We have always been taught to freeze things and then unthaw them if we want to eat it. Why waste food when you can freeze it and save it for later?
Do the dishes while you are cooking or right after you are done eating
This tends to be a little bit harder for some people to follow just because of the fast-paced life they live. My mom rarely leaves dishes in the sink after dinner. I try not to do this either but ya know… life. If I have learned anything, it’s that I need to be more like my grandma and mom in the sense of cleaning up right afterwards instead of procrastinating.
Always have a beer when you come home from work
I have lived with my roommate for the last two years and he never walks his dog before he has a beer. I asked where he got this idea from and immediately, he said his dad. I kind of second guessed him as we both laughed and then he looked back at me and said “YEP! Definitely my dad.” He claims it is the best way to end the work day.
These aren’t necessarily lessons but yet tendencies or propensities that we learned over the years while living with our parents. Most of these have become habits that we mindlessly do. These are the things that help us think about our past generations and what they were taught as young adults too. Once we take that step back and think about what weird things we do and ask our parents if they did those things, it is then that we realize who we got those routines from.
If I could be half the woman my mom is, I would be so fortunate and mostly because of the things she taught me when I was growing up. Something that I will never forget from her is every day she would tell my brother and I to be “kind, honest and respectful.” And to tell you the truth, I will probably repeat those same three words to my kids someday.
The learning curve is steep.
Really steep. Mom always said, “The more you know, the more you don’t know.” And her go-to line, “Everything I know about horses I learned from Makenzi.” I started riding when I was 3, and went to my first horse show with my very own horse when I was 10. It was an adventure. I didn’t know what lead we were on without looking, I wore my mom’s old motorcycle chaps, I had sparkly, button-up Murdoch’s shirts, sparkly belts, and pink boots. I was hooked! Each show we went to, my parents started learning what to bring, how I should look, and the in-and-outs of horse showing by strictly observing. I didn’t start out with a trainer…just Mom, Dad, and me. Talk about dedication.
Mom’s the checkbook. Dad’s the driver.
Not really, though. Mom still jokes about this, but they are so much more than that. After years of sitting through lessons, literally hundreds of hours, they know what to look for and can usually place a class pretty accurately despite being non-horsey. “I have no idea how you would do this, but I think his head looks a little too high. Can you fix that?” “POSTURE ALERT.” “Smile.” (I hated that one.) Although it snuck up on them, they know so much more about horses and showing than they thought possible…the hours added up.
Food, clothes, and hair.
My mom is the queen. Always needing a job, but never quite knowing how to help, we agreed very early on that she would be in charge of food, clothes, and hair. She, of course, took these jobs extremely seriously. Bless her heart, she would bring me homemade turkey sandwiches between classes, have all my show clothes dry cleaned and organized, and she would spend all day checking my hair and handing me hairspray because GOD FORBID one hair be out of place. Pinning my western hat on was a job she adopted, because one time, at one show, my hat came off and tumbled through the arena. Again, a job she took seriously, she would wedge bobby pins between my skull and my hat, making my head bleed on more than one occasion (she’ll deny this). My mom was the best at all of these things, and I’ve met a lot of horse show moms.
“Lookin’ good, Dood. Need anything?”
Dad. With a cup of coffee and a breakfast burrito in his hand he found at some long-lost, locally set-up concession stand. As an early riser, he would be up not long after me, wondering around the show grounds, making friends with the other “show dads,” and finding questionable food and coffee. He’d memorize the menu and rattle it off periodically throughout the day…just in case anyone was getting hungry. His signature move was finding me, usually while putting in a tail or blacking hooves, and say, “Lookin’ good, Dood. Need anything?” I’d usually say no, but sometimes I’d ask him to go grab something from the trailer and he’d leisurely oblige, happy to help…after all, he might find another hidden concession stand or someone he hadn’t met yet.
Diva behavior is not tolerated.
“Change your attitude before I rip you off of that horse!” –my mom. Horse showing has a way of bringing out the best…and worst in people. Although I knew my sweet, little mother couldn’t reach me, let alone “rip me off” my horse, it wasn’t an idle threat. Yelling, getting mad at my horse, being snotty or demanding were all actions punishable by leaving the horse show. From observation, horsey parents had more patience for their child’s meltdowns and tantrums (usually.)
I’m so proud of you.
Win or lose, my parents made sure I knew this. Because they never pushed me to ride and show horses, I never felt unneeded pressure to do well (I was hard enough on myself.) Some exhibitors with horsey parents would come out of the ring after a bad ride or a bad pattern and their mom (or dad) would just tear into them. Tears would fly and yelling could be heard throughout the stall barn. If I had a bad ride, my parents would meet me outside the gate, understand my frustration, and try to reassure me it didn’t look all that bad…even when it did.
The decision to show horses was mine and mine alone. My parents never thought twice about supporting this crazy sport. From buying trucks and trailers and horses to sitting in an arena for 10 hours at a show, I cannot repay them. Whatever you do, do it with your whole heart and never ever look back.