My Everyday Makeup Routine

By Gianna Pagano

The video above demonstrates my go-to, everyday makeup routine for when I am in a rush but still want to look my best. This only takes 10 minutes, and you too can get this exact look by using the same products as I did (products listed at bottom of page).

Ever since I was a little girl, I have always had a passion for makeup. When I was younger, I used to steal my mom’s beauty products so I could look like a teenager. I taught myself how to do my makeup through watching tutorial videos and following beauty influencers. I regularly get asked how I do my makeup, which products I use, and if I could teach people how to do their own. 

Doing makeup has become a passionate hobby of mine, whether it is for school, work, social events, holidays, or even simply because I want to experiment new looks. Not only does my love for cosmetics evoke self-confidence, but it also allows me to be creative and express my inner girly-girl. 

Here are a couple examples of my favorite makeup looks I’ve done:

The Perfect Red Lip – Halloween, 2018
Dramatic Full Face Glam – New Years Eve, 2018

Products Used in Video:

  • Mac Mineralize Charged Water Moisture Gel
  • Benefit CosmeticsPORE-fessional Pore Primer
  • Urban Decay Naked Skin Weightless Ultra Definition Liquid Foundation – shade 4 
  • Mac Pro Longwear Foundation – shade NC35
  • Benefit Cosmetics Shape Tape – shade Light Neutral 
  • KKW BeautyCrème Contour Stick – shade Medium 
  • Kat Von DTranslucent Lock-It Setting Powder 
  • KKW BeautyPowder Contour – shade 6
  • MAC Mineralize Skin Finish – shade Medium Deep
  • Mac Powder Shimmer Blush – shade Plum Foolery 
  • Becca Cosmetics Blushed with Light Trio Palette – shade Snap Dragon
  • Anastasia Beverly Hills Brow Wiz – shade Medium Brown 
  • Benefit Gimmer Brow Gel – shade Medium
  • Urban Decay on The Run Palette – shade Bailout
  • Anastasia Beverly Hills Renaissance Palette 
  • Too Faced Better Than Sex Mascara
  • Mario Badescu Rosewater Facial Spray
  • Anastasia Beverly Hills Nicole Guerriero Glow Kit
  • Real Technique Brush Set and Beauty Blender
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Life, It’s a Relatable Thing

Written By: Kaelyn Binder

As we look around at one another it is easy to make assumptions about the individuals we are seeing. No matter where we go, we are surrounded by people that may seem similar to us, yet far from what we view ourselves to be. Surface level assumptions that lead to biased opinions about people we don’t even know. From what they are wearing, to how they walk, or who someone is associating themselves with, we as humans create surface level opinions about the individuals we are surrounded by. However, have you ever considered how you may personally relate to those people who you are so ungraciously depicting? Have you ever attempted to view them past their surface level appearance or general demographics? Although it may be hard to realize at times, every person that walks this earth is more than just the skin they show or the clothes they wear on their backs. We are compiled with stress and worry, we have learned from beautiful mistakes, and we were all created from similar life experiences that in turn molded us into who we are today. Throughout the remainder of this blog post, I would like to ask each of you to dig a little deeper and consider whether or not you can personally relate to these ordinary circumstances and practices that we as humans experience each and every day. Go ahead and make yourselves comfortable, grab some coffee or a beer; because let me tell you something, those two surface level beverages are definitely something that I can relate to.

Stress, It’s a Relatable Thing

    Have you ever been in a public library or a coffee shop and seen an individual who appeared to be on the verge of a mental breakdown? Yeah, that’s called stress, and that is something that we can all relate to. Stress is a mental and physical emotion that every person around you has felt at some point in their lives. Take it from a true college student working two jobs and going to school full time for the past five years. Yes, I said it, FIVE. Not only do I stress about money, school work, and getting things done in a timely manner, I also personally stress about much more minor things that I know each and every one of you can relate to. Even the simplest things in life are easy to stress about. For example, have you ever stressed over waking up late and realizing you snoozed your alarm for the fourth or fifth time? All you can think to yourself “S@*#!  I did it again!” Yep, that is something I can definitely relate to. Or maybe you are stressed because the toast you just made for breakfast is overly burnt and is now inedible.  As a result you end up hangry, leaving the house irritable and agitated. What about when you are in a hurry in the mornings and can’t find the shoes you are wanting to wear even though you have seven other perfectly wearable pairs of shoes waiting to be worn in your closet? As crazy as all of that may seem, the majority of us have all stressed about and can relate to minor instances such as these. So, the next time you see someone who appears to be in distress at your local coffee shop down the road, realize that this stress may have been caused by an instance much more minor that it may appear. Instead of assuming the worst, consider creating a bit of random small talk to simply let the individual know that “Hey, I can relate”.

What is Life?

    Growing up into who I am today I was sent through a series of ‘phases’ that weren’t all that pretty. From my initial tomboy image that I rocked until highshcool to learning how to acquire more lady-like attributes, I still find myself in an awkward phase in life learning how to “adult”. However, aren’t we all struggling with the concept of what ‘adulting’ actually means? I mean, we are sent through a long and drawn out educational career where we are faced with so called core curriculum that is supposed to aid us in our future paths in life. But then again, how are we supposed to relate those core curriculum courses to what we all struggle with today?  I am now a college level student who is about to graduate in May, 2019 and am still struggling to find an understanding of how the Pythagorean Theorem or how learning a song to remember the capital of all fifty states relates to the everyday knowledge that we are all supposed to be familiar with. Individuals my age (stinkin’ millennials) can almost all relate that we don’t have any sort of understanding of how to properly file our tax returns, how to understand the basic car troubles that we all undergo, or how to appropriately treat any health issues we may be experiencing. Call me crazy, however WebMD is still my go-to medical symptom site, and I know my parents are tired of receiving phone calls from me worrying that I may be experiencing a potential stroke. Don’t lie, the majority of you can relate, we all tend to self-diagnose thanks to WebMD. The point that I am trying to make is that no matter what age you are, or where you find yourself at in life, we can all relate that learning how to ‘adult’ is a never ending phase.

(Relat)ionships and Friendships

One thing that I can personally appreciate is that the friendships and relationships I have been a part of are what helped me grow through each of those so called phases. It wasn’t until I graduated high school that I was able to fully understand just how important some of those connections that I made truly were. The people we associate ourselves with directly impact what we are going through at that point in time. They are a reflection of not only our tough times, but some of our most prosperous moments as well. Have you ever been apart of a friendship that you thought was fun and adventurous but turns out was damaging and toxic? I know I have, and it was an experience that I have both learned and grown from. What about being a part of a relationship or friendship where you were their emotional support blanket? Although it may be difficult at times, in these circumstances we must understand that we are someone who that specific individual personally felt they could relate to and confide in. Lastly, there are going to be certain people within your life where you feel an instant connection with them. They are the ones who share similar interests and odd habits, such as eating a pickle and peanut butter sandwich; not many people can relate to you on that, but the ones who can are the ones worth waiting for. What I am trying to get you to see is that we make connections to people in life based on what we are going through at that current time. It doesn’t matter if you were able to relate to someone on a deeper level or through the discussion of your sandwich, what truly matters is that at that exact moment, you found a level where you could both relate.

Technology, it’s how we relate.

As our world has become more advanced, technology has created a new avenue that allows us all to connect and relate to other people around the world. For individuals my age, as well as those who are younger than me, it is easy to get caught up in the technology that is quickly shaping our lives. Through the use of social media platforms we are able to connect with people who may have once seemed unimaginable. Whether it be famous actors or athletes, health and fitness enthusiasts, or the numerous array of influencers that fill our social media feed, there is always someone who we are living vicariously through each and every day. We are now given the accessibility to make connections through Instagram or Facebook, Snapchat or Twitter, or perhaps through other blog posts with individuals and groups who we never thought we could connect with before. At times we may get caught up in our overly obsessive scrolling, I too am guilty of that, however we are generally viewing our social media as a way to visually connect and relate to different people. It is crazy to me that through the use of technology and social media we all have a particular individual or group who we have never met, yet we feel we can relate to.

I relate to you, and you relate to me.

    I feel like it is safe to say that there are numerous other ways that I could discuss with you about how we all relate to one another. Whether it be surface level relatability, or deeper internal relations there is always something you can relate about with the person sitting next to you.  If you like Macaroni & Cheese, we can relate. If you wear mixed-matched socks, we can relate. If your family isn’t perfect, we can relate. If you are secretly upset with your body image, trust me we can relate. The list goes on. As this blog post comes to a close and I am writing to you, I keep thinking to myself how and or why I chose to write about relatability. What I have decided, is that not only am I an individual who has told myself numerous times that only I would understand, but I am also an individual who appreciates being the person that others turn to when they feel they are alone. What I would like you all to remember, is that we all are connected to one another in some shape or form. Simply breath, stay calm, and always remember that everyone around you can relate.

Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

Young Professionals in an Old Professional’s World

Skylar Vukasin

In order to succeed in business you need to secure a well-paying job; in order to land a well-paying job you need experience; in order to gain experience, a company must take a chance and hire the young college graduate.  It’s an age-old dilemma, yet somehow college graduates still end up being turned down by employers because they want someone with experience. We’ve all heard or asked the question,  “how am I supposed to get experience if no one hires me?”  

We’ve all heard the success stories, the ones our professors tell us about where graduates with bachelor’s degrees land jobs with some of the top companies in the nation. We all have similar potential and the education to obtain these same internships that lead to those hired positions, but not all of us will because there are only a few positions offered and thousands of students applying for them.

So, what do the people who don’t get the Google, Nike, Deloitte or KPMG internships (the ones that lead to a future hire) do to be noticed, seen or to simply stand out? When GPA’s don’t seem to matter and you already have a LinkedIn bio to tell people why you’re a great hire, how can we be top-notch and different?

For those of us who didn’t get the foot-in-the-door job/internship, what can we do to stand out in a world where experience is still the primary driving factor behind a job offer? We still have to fight for our place in the conference room. We still have to prove to our superiors, colleagues and future employers that we’re not just another one of “those millennials”. You know the ones I’m talking about – the lazy, know-it-all, millennials that also have no work ethic. In order to avoid some of those stereotypes, here are some tips from my own experience, as well as some of my peers, on how to stand out.

  1. Dress for success. The ever-expanding tech and startup world may allow for a more relaxed and casual dress code, but many companies still want their employees to look and act professionally.  
  2. Be confident, but not a know-it-all. Just because you understand technology and the internet does not make you smarter or better than your colleagues.
  3. Don’t overstate your accomplishments. You know what you are and aren’t capable of. Don’t say you’re an experienced website designer just because you’ve logged into the backend of a website once or twice.
  4. Learn from your older colleagues – after all, it is experience we’re after and they have it.
  5. Teach your colleagues what you know about technology and new trends. The more they can know and learn from you, the more they’ll trust and respect you.
  6. Challenge yourself. There’s a lot you still don’t know – be open to learning it.
  7. Speak up, but don’t overstep. This is a tricky one. This is a “know when to speak” kind of word of advice. Offer your ideas, because as obvious as it may seem, not everyone thinks like you and it may not have been thought of before.
  8. Never think something isn’t your responsibility because it wasn’t in your “job description”. Go above and beyond. It’s usually noticed, and if it’s not, at least you know you’re doing your absolute best.
  9. Don’t let people take advantage of you. Paving your way often leads to doing things for others to either fill time gaps or prove your worth, while this is great, know when to say no – you’re not everyone’s assistant.
  10. Ask questions. No one grows by doing the same thing all day, every day. Keep learning from those around you as well as other resources.
  11. Read. You hear it from your professors and guest speakers all the time. “The most successful people read every day”. Not only is reading one of the best ways to learn, but it’s also a way to calm down, decompress and take your eyes off a screen for a while. Additionally, reading for fun or leisure is much more enjoyable when there’s no school deadline attached to it.
  12. Make time for fun. Don’t get so caught up in trying to prove yourself that you forget about taking care of yourself. Enjoy your time off and make time for it. Burnout is popular among ambitious young professionals – work for a living, don’t live for work.

Your first “real job” is terrifying, but also an exciting opportunity. Establish that you deserve to be there and you are ready to handle any task that is thrown your way. Once you get through the door and have the job, it’s not all downhill from there. Quite the opposite actually, now it’s time to work your ass off. Good luck!

Grow up and Read About Some Dragons

Cole Junso

As we get older, we forget who it is that we wanted to be; is that true? I think part of it is. I remember aspiring to be a famous author, professional basketball player, or well-known artist. A younger version of myself couldn’t find a reason why I wouldn’t be able to be all three. Now, I want to make sure that I have enough money to pay rent. My goals and aspirations have shifted over the years. However, some things about myself haven’t changed since then. I still have a wild imagination and want to make sure I have an impact on this world. Reading fiction has had a large impact on my life and these stories have always been my favorites to delve into, for a variety of reasons. Fantasy stories can play an important role in building critical thinking skills, empathy, and even help in finding positive role models.

Fiction can create scenarios we never even thought possible. This helps broaden a person’s imagination, which many times develops into creativity and helps apply critical thinking. This happens because not every story gives the reader a sense of closure. Sometimes, the reader is left only to their imagination about what could have happened after the last words on the final page. When reading we often think we know how a situation is going to play out and what the outcome might be. Maybe that comes from our experiences, things we have read in the past, or maybe we just have an expectation about how a story is supposed to move forward. I prefer a story in which I am not given that closure, then I am forced to use my imagination and come up with alternative outcomes. You’re given the perspective of multiple characters, and every single one has a different personality, motivation, and ending to their story. This helps build a sort of empathy for the characters in the story, which will hopefully translate to real world situations.  

Developing a sense of empathy for characters that may not exist in the real world seems like an odd concept, but characters in fictional stories almost always reflect real people. So, in a way, understanding fictional characters can give the reader insight on how people function in the real world, and how they may tend to hide their true feelings and emotions. Understanding that fact is important when working with other people and figuring out how to deal with different social situations. Fiction often presents the idea that not every person’s life is exactly what it seems to be on the outside. My experience reading fantasy novels has helped me improve upon how I treat people and taught me to handle situations with more sensitivity and, ultimately, more empathy. In fact, some of the most influential characters in fiction novels are the ones that have an immense amount of empathy. These types of personas that we read about could play a more important role in our day to day lives than we realize.   

Sometimes these fictional characters can give us, even as adults, people to look up to, someone to help mold our ideas of who it is that we want to be. An important step into what makes a human being successful, is the drive to always be better than you currently are. If I am constantly improving myself as a person, then ideally, I am improving my impact on the people around me. The characters that we find in fictional stories can be so influential that, as a reader, you find yourself caring for them. At times, it can feel like their decisions matter and you genuinely care about the choices they make. Luckily, a lot of stories end happily, and you see those characters in a positive light; good defeating evil seems to be a common theme. These role models, from tales that could never be true, carry their influence into the real world. The reader might strive to make more of an impact, just as their favorite hero did.

Reading is truly important. It has helped people calm down from tense situations and rest a little easier. It greatly enhances vocabulary and expands knowledge for all. For some people it has provided an escape from the real world and given them positive role models to follow. There are a multitude of obvious reasons to read books, and fiction stories should not be left out. Fantasy novels have improved my imagination and creativity, while helping me apply those skills to critical situations. I know and understand people a little more after diving into fiction. It has given me insight on how to best interact with others in various situations. Reading has given me positive people to look up to, admire and strive to simulate. Find a way to be better than you are already; pick up a book about old kings, magic, elves or dragons and remember the imagination that made being a kid so much fun.