Life, It’s a Relatable Thing

Written By: Kaelyn Binder

As we look around at one another it is easy to make assumptions about the individuals we are seeing. No matter where we go, we are surrounded by people that may seem similar to us, yet far from what we view ourselves to be. Surface level assumptions that lead to biased opinions about people we don’t even know. From what they are wearing, to how they walk, or who someone is associating themselves with, we as humans create surface level opinions about the individuals we are surrounded by. However, have you ever considered how you may personally relate to those people who you are so ungraciously depicting? Have you ever attempted to view them past their surface level appearance or general demographics? Although it may be hard to realize at times, every person that walks this earth is more than just the skin they show or the clothes they wear on their backs. We are compiled with stress and worry, we have learned from beautiful mistakes, and we were all created from similar life experiences that in turn molded us into who we are today. Throughout the remainder of this blog post, I would like to ask each of you to dig a little deeper and consider whether or not you can personally relate to these ordinary circumstances and practices that we as humans experience each and every day. Go ahead and make yourselves comfortable, grab some coffee or a beer; because let me tell you something, those two surface level beverages are definitely something that I can relate to.

Stress, It’s a Relatable Thing

    Have you ever been in a public library or a coffee shop and seen an individual who appeared to be on the verge of a mental breakdown? Yeah, that’s called stress, and that is something that we can all relate to. Stress is a mental and physical emotion that every person around you has felt at some point in their lives. Take it from a true college student working two jobs and going to school full time for the past five years. Yes, I said it, FIVE. Not only do I stress about money, school work, and getting things done in a timely manner, I also personally stress about much more minor things that I know each and every one of you can relate to. Even the simplest things in life are easy to stress about. For example, have you ever stressed over waking up late and realizing you snoozed your alarm for the fourth or fifth time? All you can think to yourself “S@*#!  I did it again!” Yep, that is something I can definitely relate to. Or maybe you are stressed because the toast you just made for breakfast is overly burnt and is now inedible.  As a result you end up hangry, leaving the house irritable and agitated. What about when you are in a hurry in the mornings and can’t find the shoes you are wanting to wear even though you have seven other perfectly wearable pairs of shoes waiting to be worn in your closet? As crazy as all of that may seem, the majority of us have all stressed about and can relate to minor instances such as these. So, the next time you see someone who appears to be in distress at your local coffee shop down the road, realize that this stress may have been caused by an instance much more minor that it may appear. Instead of assuming the worst, consider creating a bit of random small talk to simply let the individual know that “Hey, I can relate”.

What is Life?

    Growing up into who I am today I was sent through a series of ‘phases’ that weren’t all that pretty. From my initial tomboy image that I rocked until highshcool to learning how to acquire more lady-like attributes, I still find myself in an awkward phase in life learning how to “adult”. However, aren’t we all struggling with the concept of what ‘adulting’ actually means? I mean, we are sent through a long and drawn out educational career where we are faced with so called core curriculum that is supposed to aid us in our future paths in life. But then again, how are we supposed to relate those core curriculum courses to what we all struggle with today?  I am now a college level student who is about to graduate in May, 2019 and am still struggling to find an understanding of how the Pythagorean Theorem or how learning a song to remember the capital of all fifty states relates to the everyday knowledge that we are all supposed to be familiar with. Individuals my age (stinkin’ millennials) can almost all relate that we don’t have any sort of understanding of how to properly file our tax returns, how to understand the basic car troubles that we all undergo, or how to appropriately treat any health issues we may be experiencing. Call me crazy, however WebMD is still my go-to medical symptom site, and I know my parents are tired of receiving phone calls from me worrying that I may be experiencing a potential stroke. Don’t lie, the majority of you can relate, we all tend to self-diagnose thanks to WebMD. The point that I am trying to make is that no matter what age you are, or where you find yourself at in life, we can all relate that learning how to ‘adult’ is a never ending phase.

(Relat)ionships and Friendships

One thing that I can personally appreciate is that the friendships and relationships I have been a part of are what helped me grow through each of those so called phases. It wasn’t until I graduated high school that I was able to fully understand just how important some of those connections that I made truly were. The people we associate ourselves with directly impact what we are going through at that point in time. They are a reflection of not only our tough times, but some of our most prosperous moments as well. Have you ever been apart of a friendship that you thought was fun and adventurous but turns out was damaging and toxic? I know I have, and it was an experience that I have both learned and grown from. What about being a part of a relationship or friendship where you were their emotional support blanket? Although it may be difficult at times, in these circumstances we must understand that we are someone who that specific individual personally felt they could relate to and confide in. Lastly, there are going to be certain people within your life where you feel an instant connection with them. They are the ones who share similar interests and odd habits, such as eating a pickle and peanut butter sandwich; not many people can relate to you on that, but the ones who can are the ones worth waiting for. What I am trying to get you to see is that we make connections to people in life based on what we are going through at that current time. It doesn’t matter if you were able to relate to someone on a deeper level or through the discussion of your sandwich, what truly matters is that at that exact moment, you found a level where you could both relate.

Technology, it’s how we relate.

As our world has become more advanced, technology has created a new avenue that allows us all to connect and relate to other people around the world. For individuals my age, as well as those who are younger than me, it is easy to get caught up in the technology that is quickly shaping our lives. Through the use of social media platforms we are able to connect with people who may have once seemed unimaginable. Whether it be famous actors or athletes, health and fitness enthusiasts, or the numerous array of influencers that fill our social media feed, there is always someone who we are living vicariously through each and every day. We are now given the accessibility to make connections through Instagram or Facebook, Snapchat or Twitter, or perhaps through other blog posts with individuals and groups who we never thought we could connect with before. At times we may get caught up in our overly obsessive scrolling, I too am guilty of that, however we are generally viewing our social media as a way to visually connect and relate to different people. It is crazy to me that through the use of technology and social media we all have a particular individual or group who we have never met, yet we feel we can relate to.

I relate to you, and you relate to me.

    I feel like it is safe to say that there are numerous other ways that I could discuss with you about how we all relate to one another. Whether it be surface level relatability, or deeper internal relations there is always something you can relate about with the person sitting next to you.  If you like Macaroni & Cheese, we can relate. If you wear mixed-matched socks, we can relate. If your family isn’t perfect, we can relate. If you are secretly upset with your body image, trust me we can relate. The list goes on. As this blog post comes to a close and I am writing to you, I keep thinking to myself how and or why I chose to write about relatability. What I have decided, is that not only am I an individual who has told myself numerous times that only I would understand, but I am also an individual who appreciates being the person that others turn to when they feel they are alone. What I would like you all to remember, is that we all are connected to one another in some shape or form. Simply breath, stay calm, and always remember that everyone around you can relate.

Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

The 5 Best Artists to Listen to While Studying

By: Cole Anderson

1. God is an Astronaut

Instrumental music is crucial when studying requires your full attention and vocals are only going to distract you. With nine studio albums since they formed in 2002, God is an Astronaut is a post-rock style band that blends traditional rock instrumentation with electronic features to create an upbeat and vibey sound without losing their authentic rock feel.

2. Tool

If you’re looking for something a little edgier to go along with your late night contemplations of dropping out and moving back in with your parents, Tool’s third studio album “Lateralus” is a great place to start. Classified as an alternative metal band, Tool’s music has an intensity level high enough to keep you alert without having to resort to that third Red Bull.

3. Hans Zimmer Soundtracks

If you’re ever experiencing a lack of motivation while studying, it never hurts to throw on the Interstellar or The Dark Knight Rises soundtrack for a spark of inspiration. Hans is a go-to when responsibility knocks at your door at the eleventh hour and you have to start a paper you should have started weeks ago. The forcefulness of the music combined with a dose of Adderall (doctor prescribed, of course) will make you feel as if you are on a mission from God to do the impossible and get that A you probably don’t deserve.

4. Kygo

Kygo has a lot of great music if you have been walking across campus in single digit temperatures all day and would rather be on a beach somewhere.  Kygo’s bubbly sound can help just about anyone keep a positive attitude during stressful times and see the light at the end of the tunnel during finals week. If you’re in need of a pick me up, put on Kygo’s debut album “Cloud Nine” and turn that corner of the library into your own tropical paradise.

5. Emancipator

A mellower alternative that should not go overlooked is Emancipator. With a very hedonic and almost spiritual sound, Emancipator’s instrumentals are a great way to entertain your ears while doing your schoolwork. To this date Emancipator has released five studio albums, all of which are ideal for tuning out distractions while checking things off your to-do list.

And there you have it, get familiar with some of these artists to help you get through your next big study day!


Modern Dating Is Kind Of The Worst

Modern dating is kind of the worst. I’ve been catfished by someone I thought was a hot British journalist, been ghosted so hard I question these guys existed to begin with, and recently discovered that I’ve also been a victim of “breadcrumbing.” Don’t know what these terms mean? You’re one of the lucky ones.

Now I’ll be the first one to say that I’m at fault for getting myself into these situations. At one time I had three dating apps on my phone and I would rely on them for the majority of my interactions with the opposite sex. It’s easy. It’s fun. It’s addicting.

But what I’ve learned from my friends, and through stories from friends of friends is that we resort to these apps to connect because people simply don’t interact with each other in the same way anymore. We’re so used to hiding behind our screens that the simple act of going up to someone and introducing yourself in person is not only petrifying, it’s unthinkable.

If there’s one belief modern dating has instilled in me is that I am replaceable. You better be absolutely perfect because one wrong move and you’re out of here. You’re left swiped, ghosted, unmatched. You better not seem too interested because then you’re desperate, weird, even crazy. But if you seem too hard to get, he’ll get bored, honey. He can find someone to take your place with the swipe of a finger so you better not mess things up for yourself.

If I sound bitter, it’s because I am. We normalize the concept of spending time with someone, getting to know each other, giving the impression that we’re interested, and then vanishing without a trace. It’s rude and unfair, but the worst thing about it is I’ve done it right back. Last week I was walking to class when I simultaneously crossed paths with a guy I had ghosted and a guy who had ghosted me. It’s a weird and shitty thing to do, but we continue to do it because we’re scared.

When did we get so scared that ignoring someone until they get the hint has become the norm?

Listen, I’m not here to tell you that romance is dead. I strongly believe that it is alive and out there for those who seek it. Although dating apps have certainly twisted the concept of dating, they are not the issue. The issue is letting our own fear compromise the standard for how we treat others.

Modern dating is exhausting. It can be infuriating to keep up with the games and the new technology created to find your next boyfriend, next hookup or next person you text for a while only to end up constantly making awkward eye contact for the rest of your college career. But modern dating is still dating. It was weird and awkward and scary back in the “good ol’ days” and it’s weird and awkward and scary now. There’s just a few more pixels involved.

 

Written by Michelle Dufflocq Williams

Photography by Adrian Sava

Missoula Fun On A Budget

Free Local Concerts

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Top Hat Lounge is a great local venue. Through the upcoming months they offer many free shows including,

Friday, November 4th, 2016

Family Friendly Friday at the Top Hat Lounge in Missoula Montana

 

 

 

 

 

 

Mon, Nov 07, 2016

Wed, Nov 09, 2016

Sharin’ in the Groove

Sharin' In The Groove Phish Happy Hour at the Top Hat

Fri, Nov 25, 2016

Andrea Harsell & Luna Roja

 Missoula’s Best Drink Specials

Iron Horse Bar and Grill

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Martini Mondays: 5pm-Close
Any of Our Martinis $5

Shaken Tuesdays: 5pm-Close
Everything on the shaken and stirred list  $5

Wednesday: 7pm-Close
Blue Moon $3.50 and Skip & Go Naked $5​ 

Thursday: 9pm-Midnight​Two for One Well Drinks $3.50 

 

Thomas Meagher Bar

 

Pie Hole

Missoula’s new downtown pizza shop that gives you a bang for your buck! For all you late night munchers, Pie Hole is throwin’ dough Er’day from 11AM-3AM!

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The Roxy Theater

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For any movie lover that doesn’t want to pay the astonishing 12 dollars, The Roxy is a theater like non other. As you walk in THE ROXY has the Missoula vibe painted on its walls. I highly suggest anyone looking for cheap theatrical entertainment hit up the Roxy…. By the way they serve booze there too!

Hub Family Entertainment Center

The Hub Family Entertainment Center has 50,000 square feet of fun and excitement for the whole family.  The Hub is a perfect place to have birthday parties, team parties, corporate events including team building, graduation parties, day camp parties, and youth group events. GO KARTS, LAZER TAG, ARCADE, FOOD… Hell Yeah!  

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