The Hipster Test

Effortless

Are you a Hipster?

 

 

Take this short questionnaire:

  1. Do you wish your dad or mom saved their clothes from the 60s/70s so you could wear them?
  2. Do you only listen to obscure bands and artists on vinyl?
  3. Do you visit a coffee shop more than three times a day?
  4. Do you wear the same brand of shoes you wore in 1996?
  5. Do you have any facial hair?
  6. Do you not shave your legs, but kind of wish you did?
  7. Do you wear a beanie?
  8. Have you eaten cauliflower or toast in the past 24 hours?
  9. Do you alternate ordering beer, cider and  kombucha?
  10. Does your 4-year-old have a half-shaved, half long-hair hair style?

If you answered yes to any of these questions, proceed.

The Art of the Aging Hipster

Too hip? Or too hip to care?

CHOICES:

 

Vans on. Vans off.

 

Where to shop.

 

  • Keep it local.
  • Bring your dog.
  • Drink a smoothie at the same time.
  • Where your sunglasses inside.
  • Reintroduce yourself to people you’ve met several times before.
  • Shop only at stores containing a woman’s name
  • Talk about how you only thrift these days.

 

Are you woke? (quiz forthcoming)

 

Always look behind you. Always hold the door open for everyone even if you have to stand there for a very long time. And always remember:

 

 

Lesson: Pronouns

 

As part of your email signature add any/all of the following:

 

she/hers

 

he/his

 

ze/zer

 

Pop Culture.

 

When in doubt, use the words you said when you were in 7th grade. If they aren’t in the vernacular at this moment, they might be next week.

Activity.

Spot the difference!

Have a suggestion for a question, photo or want to nominate a Hipster of the Year? I’d love to hear from you.

 

 

5 Missoula Bands On Their Way To Being Household Names

Pearl Jam

It’s no secret to those of us in Missoula that we have a music scene with the potential to launch bands to the next level. With local claims to fame in Pearl Jam, The Decemberists, and The Lil Smokies, who’s to know who the next act to burst out of the local scene will be? Not me, but I have my suspicions. So, below are my top 5 Missoula bands (in alphabetical order) that are making moves to become national names.

Author’s Note: There are so many amazing acts in Missoula, it’s impossible to give them all the recognition they deserve. These are my opinions and my opinions only, based solely on interactions with and what I know about each group or individual.

Chloe Gendrow

Chloe Gendrow – photo by Ryan Schmitz, collage by Kamilla Varga

While on a bit of a (much deserved) hiatus after graduating from the University of Montana, the release of full-length album 22 Below, extensive touring, and being featured on the lineup for Pilgrimage Music Festival with names like The Killers, Foo Fighters, and Keith Urban- Gendrow certainly holds promise for becoming a leading lady in pop music.

Getting an early start on her career while still in school, Gendrow was featured on Missoula to Memphis, an album put out by UM’s student record label Switchback Records and the Entertainment Management (UMEM) program. Her cover of Elvis’s “And I Love You So” and a live performance at a Switchback Records Showcase caught the ears of many friends and advisors of both the label and UMEM program that have proved to be helpful connections.

The Fertile Crescent

The Fertile Crescent – photo by Sara Diggins

The 7(ish) piece group that is The Fertile Crescent has had a big few months. In January they released their single “Onion Garden” on the same night that they filled The Top Hat to capacity. With LA-based management and connections to publicists in place, the band is already setting their sights onto bigger and better things.

The band has said to expect a full length album by summer, but what about larger Logjam Presents venues or a summer tour? This extremely driven group of students might just have the ambition and connections to do all that and more.

Letter B

Letter B – photo by Mikey Graef

With a full-length album and an EP under their belt and promises of new recorded music soon, Letter B has been carving a name for themselves in Missoula’s music scene for years, and it’s working. Not to mention that they’re touring machines- letting other cities know who they are, as well.

With multiple packed Top Hat shows, the band seems to have received more promotion from local giant Logjam Presents than a good amount of other local acts. With Logjam ranking in the top 100 promotors nationwide, this certainly doesn’t hurt. If my math is right, adding Letter B’s local power and continued heavy touring together could result in a major breakthrough for the band.

Norwell

Norwell

When listing popular Missoula bands or artists, Norwell may not be one of the first you’d think of. However, I dare you to make that same list without naming at least one other band that Norwell front man Brady Schwertfeger isn’t involved in. As Brady is a master of collaboration, a good amount of Norwell’s success is in working with other artists- including recording with Chloe Gendrow, Ira Wolf, and Maxy Dutcher.

Another local collaboration with UM’s Switchback Records placed Norwell and Ira’s cover of “I Hear A Symphony” in the hands of LA music professionals who chose to feature it on Falcon Music’s Motown Mixtape, on which the song has outperformed every other cut on the EP by tens of thousands of streams on Spotify.

TopHouse

TopHouse – photo via Logjam Presents

This folk trio has just recently moved from Missoula to Nashville and is doing the thing.

With gigs in the country music capital and dynamic content on their social media (think weekly podcast style vlogs and insane folk-stylized covers of songs like Queen’s “Fat Bottomed Girls” or Imagine Dragons’ “Radioactive”) someone with the power to blow these guys up could at any moment.

Honorable Mention: Dead Phones & Dogs

Dead Phones & Dogs

While only halfway Missoula-based, this Missoula/Chicago band deserves to be recognized for all they’re doing to get their path started. Within less than two months of releasing their first self-titled EP, they’re racking up streams just shy of 10,000 on two of their songs on Spotify, largely due to strategic playlisting.

Not bad for a band with 1,300 miles in between the two members.

A blog post for Marketing Analytics at the University of Montana by Aeriel Martens. Do you agree with my choices? Why or why not? Find me and @ me if you need to. <3