Rating 90s Top Music Trends

Rating Top 90s Music Trends
Its No Doubt the 90s was a crazy time for all things pop culture. From TV shows like Friends and The Fresh Prince of Belair to Furbies, beanie babies and frosted tips, the 90s broke the mold for self-expression and cultural experimentation. Leading the way for this strange “Anti-culture” movement was, of course, music. The music world began to diversify in terms of artists and genre. Here’s a few of the top music genre trends ranked out of ten. The list is based on the perspective of someone who missed out on living in the culture, but is still feeling the impact of 90s music today.

Hip Hop/R&B- 8/10


There’s a reason why this era of hip hop was referred to as “The Golden Age.” The late 80s left off with the likes of The Beastie Boys and Run DMC. They set the stage for trail blazing 90s artists like Tupac and Notorious B.I.G. The 90s rap scene paved the way for today’s hip hop music. The only reason this category doesn’t get a 10 from me is because R&B/soul queen Mary J. Blige doesn’t get near enough credit for her impact. Mary J. Blige has been setting trends since her start and has accomplished 9 Grammy awards along the way.

Girl Groups- 10/10

Three words: Waterfalls, Wannabe, Jumpin.’ TLC made themselves prominent figures of the 90s with their wild fashion looks and personas. According to Dalton (2017), “TLC’s message was also very clear and unapologetic. They promoted safe sex and female empowerment from the jump.” How can you not get behind this music? Next came The Spice Girls. Riding the wave of TLC’s female empowerment, The Spice Girls owned the phrase “Girl Power.” Their pop power paved the way for stars like Brittany Spears, Christina Aguilera and, of course, Destiny’s Child. Headed by none other than Queen B herself, Destiny’s Child carried the female music powerhouse into the 2000s.

Grunge- 9.99/10

I can’t give the grunge genre a 10/10 because of it’s drug adjacent culture. Grunge music icons from Mover Love Bone, Alice in Chains, Soundgarden and Nirvana have tragically passed away at the hands of drug overdose. Musically though, grunge music was the perfect representation of where society was at the time. Nirvana’s Smells Like Teen Spirit still resonates with young rockers rebelling against the system. Grunge music was a strange flash between 80s hair metal and punk rock. It’s difficult to describe the straining guitar sounds and ominous lyrics that define grunge music. Kurt Cobain’s sound on Nirvana’s rendition of “My Girl,” is arguably one of the best vocal masterpieces to exist.
Even though I am not 100% on board with the darker side of grunge culture, I am 10/10 here for the return of plaid and combat boots.

Punk Rock-1000/10

Okay, I may be a little bias here. Blink182 just happens to be one of my favorite bands of all time. Their recent reunion sparking the potential to get to see them live might be the only thing getting me through 2020. All jokes aside, the 90s pop punk scene further fueled the teen spirit with wild mohawks, studs and frantic guitar playing. Although there were tons of pop punk bands who came and went during the 90s, the ones that stood the test of time include Greenday, The Offspring, Sublime, Weezer, and Blink182. In the words of Hodgson (2018), “At its heart, the origins of punk began with a passion to achieve something undeniably real. Punk responded to the gritty realism of the politics and socioeconomic cultures of the day. It grabbed society by the head and shook it into taking notice with bright colours, crude remarks, and insane hairstyles.”

Jaclyn Bohmer, University of Montana

 

 

 

References:

Bing.com. Best Spotify Hip Hop Playlists 1987-1996 – Hip Hop Golden Age Hip Hop Golden Age Retrieved from https://www.bing.com/images/search

Bing.com. Miss A (Still) Don’t Need a Man…And Neither Did Destiny’s Child – The Grand Narrative Retrieved from https://www.bing.com/images/search

Bing.com. Nirvana Artist Profile | Rolling Stone Retrieved from https://www.bing.com/images/search

Bing.com. Buy Blink 182 on Amazon – Low Prices for Blink 182 Retrieved from https://www.bing.com/images/search

Caston, Miles. March 2012. Drugs and Grunge; The Ultimate Couple. https://milescaston.wordpress.com/2012/03/19/drugs-and-grunge-the-ultimate-couple/

Dalton, Deron. November 2017. Most iconic ’90s girl group: TLC or Spice Girls? https://thetylt.com/entertainment/tlc-spice-girls-90s-girl-groups

Hodgson, Stewart. May 2018. Punk and disorderly: The enduring impact of punk rock on design and culture. https://fabrikbrands.com/punk-and-disorderly-punk-culture/

Mentalitch.com. Musical trends that defined the 90s. https://mentalitch.com/musical-trends-that-defined-the-90s/

Petrarca, Emilia. November 2017. Mary J. Blige, Eternal Style Icon, Has Been a Trendsetter Since the ’90s. https://www.wmagazine.com/gallery/mary-j-blige-style/

 

 

 

 

 

 

 

 

 

The Hipster Test

Effortless

Are you a Hipster?

 

 

Take this short questionnaire:

  1. Do you wish your dad or mom saved their clothes from the 60s/70s so you could wear them?
  2. Do you only listen to obscure bands and artists on vinyl?
  3. Do you visit a coffee shop more than three times a day?
  4. Do you wear the same brand of shoes you wore in 1996?
  5. Do you have any facial hair?
  6. Do you not shave your legs, but kind of wish you did?
  7. Do you wear a beanie?
  8. Have you eaten cauliflower or toast in the past 24 hours?
  9. Do you alternate ordering beer, cider and  kombucha?
  10. Does your 4-year-old have a half-shaved, half long-hair hair style?

If you answered yes to any of these questions, proceed.

The Art of the Aging Hipster

Too hip? Or too hip to care?

CHOICES:

 

Vans on. Vans off.

 

Where to shop.

 

  • Keep it local.
  • Bring your dog.
  • Drink a smoothie at the same time.
  • Where your sunglasses inside.
  • Reintroduce yourself to people you’ve met several times before.
  • Shop only at stores containing a woman’s name
  • Talk about how you only thrift these days.

 

Are you woke? (quiz forthcoming)

 

Always look behind you. Always hold the door open for everyone even if you have to stand there for a very long time. And always remember:

 

 

Lesson: Pronouns

 

As part of your email signature add any/all of the following:

 

she/hers

 

he/his

 

ze/zer

 

Pop Culture.

 

When in doubt, use the words you said when you were in 7th grade. If they aren’t in the vernacular at this moment, they might be next week.

Activity.

Spot the difference!

Have a suggestion for a question, photo or want to nominate a Hipster of the Year? I’d love to hear from you.

 

 

5 Missoula Bands On Their Way To Being Household Names

Pearl Jam

It’s no secret to those of us in Missoula that we have a music scene with the potential to launch bands to the next level. With local claims to fame in Pearl Jam, The Decemberists, and The Lil Smokies, who’s to know who the next act to burst out of the local scene will be? Not me, but I have my suspicions. So, below are my top 5 Missoula bands (in alphabetical order) that are making moves to become national names.

Author’s Note: There are so many amazing acts in Missoula, it’s impossible to give them all the recognition they deserve. These are my opinions and my opinions only, based solely on interactions with and what I know about each group or individual.

Chloe Gendrow

Chloe Gendrow – photo by Ryan Schmitz, collage by Kamilla Varga

While on a bit of a (much deserved) hiatus after graduating from the University of Montana, the release of full-length album 22 Below, extensive touring, and being featured on the lineup for Pilgrimage Music Festival with names like The Killers, Foo Fighters, and Keith Urban- Gendrow certainly holds promise for becoming a leading lady in pop music.

Getting an early start on her career while still in school, Gendrow was featured on Missoula to Memphis, an album put out by UM’s student record label Switchback Records and the Entertainment Management (UMEM) program. Her cover of Elvis’s “And I Love You So” and a live performance at a Switchback Records Showcase caught the ears of many friends and advisors of both the label and UMEM program that have proved to be helpful connections.

The Fertile Crescent

The Fertile Crescent – photo by Sara Diggins

The 7(ish) piece group that is The Fertile Crescent has had a big few months. In January they released their single “Onion Garden” on the same night that they filled The Top Hat to capacity. With LA-based management and connections to publicists in place, the band is already setting their sights onto bigger and better things.

The band has said to expect a full length album by summer, but what about larger Logjam Presents venues or a summer tour? This extremely driven group of students might just have the ambition and connections to do all that and more.

Letter B

Letter B – photo by Mikey Graef

With a full-length album and an EP under their belt and promises of new recorded music soon, Letter B has been carving a name for themselves in Missoula’s music scene for years, and it’s working. Not to mention that they’re touring machines- letting other cities know who they are, as well.

With multiple packed Top Hat shows, the band seems to have received more promotion from local giant Logjam Presents than a good amount of other local acts. With Logjam ranking in the top 100 promotors nationwide, this certainly doesn’t hurt. If my math is right, adding Letter B’s local power and continued heavy touring together could result in a major breakthrough for the band.

Norwell

Norwell

When listing popular Missoula bands or artists, Norwell may not be one of the first you’d think of. However, I dare you to make that same list without naming at least one other band that Norwell front man Brady Schwertfeger isn’t involved in. As Brady is a master of collaboration, a good amount of Norwell’s success is in working with other artists- including recording with Chloe Gendrow, Ira Wolf, and Maxy Dutcher.

Another local collaboration with UM’s Switchback Records placed Norwell and Ira’s cover of “I Hear A Symphony” in the hands of LA music professionals who chose to feature it on Falcon Music’s Motown Mixtape, on which the song has outperformed every other cut on the EP by tens of thousands of streams on Spotify.

TopHouse

TopHouse – photo via Logjam Presents

This folk trio has just recently moved from Missoula to Nashville and is doing the thing.

With gigs in the country music capital and dynamic content on their social media (think weekly podcast style vlogs and insane folk-stylized covers of songs like Queen’s “Fat Bottomed Girls” or Imagine Dragons’ “Radioactive”) someone with the power to blow these guys up could at any moment.

Honorable Mention: Dead Phones & Dogs

Dead Phones & Dogs

While only halfway Missoula-based, this Missoula/Chicago band deserves to be recognized for all they’re doing to get their path started. Within less than two months of releasing their first self-titled EP, they’re racking up streams just shy of 10,000 on two of their songs on Spotify, largely due to strategic playlisting.

Not bad for a band with 1,300 miles in between the two members.

A blog post for Marketing Analytics at the University of Montana by Aeriel Martens. Do you agree with my choices? Why or why not? Find me and @ me if you need to. <3