Meme Marketing

How Companies Are Using Memes and Sarcasm to Market to Millennials

By: Schuyler Swanson

In today’s world, technology is king, and the rapid ways in which it has transformed society and life as we know it can be seen everywhere. From self-driving cars to online shopping to electronic toothbrushes, just about every aspect of our lives seems to have been made easier thanks to technology. However, it’s not all sunshine and roses. Changes brought on by this new technological age have in some ways made things easier for marketers and in other ways made things much more difficult. While reaching consumers has perhaps never been easier in the history of mankind, getting people’s attention on the other hand, is proving to be much harder. The ease of getting information to the consumer has led to consumer’s getting bombarded with so much information they don’t know what to do with it, let alone are able to hardly process it all. According to a 2017 article on Forbes by Jon Simpson, Americans see an average of anywhere between 4,000 to 10,000 ads a day. After reading that number, think to yourself, what was the last 10 ads you saw? Most people probably won’t be able to remember, and that is why attention is so valuable for marketers today. Another problem marketers have been experiencing in this new age is marketing to millennials. A generation who grew up with technology and online advertisements, marketers have had to evolve to adapt to this new generation. There is a great infographic on the USC Dornsife website that breaks down a lot of the ways in which millennials differ from previous generations. A couple of stats that stand out are that when compared to Generation X and the Baby Boomers, millennials make up the smallest percentage of radio listeners, spend the least amount of time watching television, and make up the smallest percentage of magazine and newspaper readers. On the flip side, almost 90 percent of millennials spend time on social media and 82 percent of them interact with brands or retailers on social media. Additionally, nearly 50 percent of millennials follow their favorite brands or retailers on social media and another 38 percent discover brands or retailers on social media. If these numbers are any indicator, the key to reaching millennials may very well be through social media, but it can be a tricky path to take. Appealing to and garnering the attention of millennials on social media platforms while not coming off as robotic, out of touch, or ‘trying too hard’ takes careful balance and a solid understanding of millennial culture, millennial humor, and how millennials think. There have been a few big brands recently, most notably fast food restaurants such as Wendy’s and Burger King, who have been able to pull this off on Twitter using memes, trending jokes, and lots of sarcasm with tremendous amounts of success. Below I have a few of my recent favorite tweets from brands that were able to put up some pretty big numbers.

One of the advantages of brands using social media is the ability and ease it gives them to interact with consumers, customers, or fans almost instantly. This allows them to hear more customer complaints, answer more questions, and as we see here, have fun joking with fans. What’s amazing here is a two word response from SunnyD racked up over 78,000 retweets and 346,000 likes, bringing a lot of traffic and looks to the brand for little to no cost while making people laugh at the same time.

Social media can be a crazy place, and sometimes some of the things we see on there literally make absolutely no sense at all. That’s the humor in it though, it doesn’t have to make sense. Sometimes the more random the better, and Burger King fully embraced that with this tweet.

Another example of this is yet another SunnyD tweet seen above. Something else that is becoming more and more common in this sphere is big brands having regular conversations with other big brands. Not only is it comical to see Pop-Tarts and MoonPie having a random conversation with SunnyD, but it makes the brands appear more friendly, down to Earth, and human to the public.

      Perhaps no one has perfected using social media as a way to better reach millennials as Wendy’s has. They have steadily build up a reputation for roasting people, whether it be an ordinary customer or Mr. Peanut. Some of their tweets may appear to be pushing the boundaries of what we would normally consider is acceptable for a big brand to say in public but we are in a new age. Pushing the boundaries and breaking out of that stereotypical corporate mold helps brands stand out and appear rebellious, something that is very attractive to the younger aged millennials.

In conclusion, social media is likely to continue to play an important part in how brands market towards millennials. It is cheap, efficient, and a lot of the times you don’t even have to actually be promoting or advertising a specific product of yours to grab the attention of consumers. It is not always easy though, as one mishap can lead to a PR nightmare, so while it can be lighthearted and fun, marketing on social media still always needs to be taken as seriously as marketing on any other medium would. Additionally, social media, like technology in general, is always rapidly changing and evolving, so in order to keep the consumers attention on this platform, brands have to be in a constant state of change and development to keep up with the platform and target audiences.

Sources

https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#40b964e9626e

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Modern Dating Is Kind Of The Worst

Modern dating is kind of the worst. I’ve been catfished by someone I thought was a hot British journalist, been ghosted so hard I question these guys existed to begin with, and recently discovered that I’ve also been a victim of “breadcrumbing.” Don’t know what these terms mean? You’re one of the lucky ones.

Now I’ll be the first one to say that I’m at fault for getting myself into these situations. At one time I had three dating apps on my phone and I would rely on them for the majority of my interactions with the opposite sex. It’s easy. It’s fun. It’s addicting.

But what I’ve learned from my friends, and through stories from friends of friends is that we resort to these apps to connect because people simply don’t interact with each other in the same way anymore. We’re so used to hiding behind our screens that the simple act of going up to someone and introducing yourself in person is not only petrifying, it’s unthinkable.

If there’s one belief modern dating has instilled in me is that I am replaceable. You better be absolutely perfect because one wrong move and you’re out of here. You’re left swiped, ghosted, unmatched. You better not seem too interested because then you’re desperate, weird, even crazy. But if you seem too hard to get, he’ll get bored, honey. He can find someone to take your place with the swipe of a finger so you better not mess things up for yourself.

If I sound bitter, it’s because I am. We normalize the concept of spending time with someone, getting to know each other, giving the impression that we’re interested, and then vanishing without a trace. It’s rude and unfair, but the worst thing about it is I’ve done it right back. Last week I was walking to class when I simultaneously crossed paths with a guy I had ghosted and a guy who had ghosted me. It’s a weird and shitty thing to do, but we continue to do it because we’re scared.

When did we get so scared that ignoring someone until they get the hint has become the norm?

Listen, I’m not here to tell you that romance is dead. I strongly believe that it is alive and out there for those who seek it. Although dating apps have certainly twisted the concept of dating, they are not the issue. The issue is letting our own fear compromise the standard for how we treat others.

Modern dating is exhausting. It can be infuriating to keep up with the games and the new technology created to find your next boyfriend, next hookup or next person you text for a while only to end up constantly making awkward eye contact for the rest of your college career. But modern dating is still dating. It was weird and awkward and scary back in the “good ol’ days” and it’s weird and awkward and scary now. There’s just a few more pixels involved.

 

Written by Michelle Dufflocq Williams

Photography by Adrian Sava

10 Must Watch Shows On Netflix

Being a broke college student without cable TV, I’ve been around the Netflix lineup my fair share of times. It’s easy to get caught into the same old, same old shows like Orange is the New Black, Stranger Things or How I Met Your Mother (which if you haven’t watched any of those – stop reading right now and go watch them) and it’s easy to forget that there are actually a lot of good shows out there that people just aren’t talking about. So I’ve went and put together a list of shows that I feel are “must watch” if you need a shake-up in your traditional suggested TV shows.

Sherlock 

9.2/10 IMDb and 91% Rotten Tomatoes

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Many people know or have heard of Sherlock Holmes. This BBC TV series did a great job making this show full of twists and often very funny scenes to keep you totally engrossed while watching. It is brilliantly acted and by far the best iteration of Sherlock Holmes ever to air on TV.

Downsides: Each episode is an hour and a half long so make sure you grab some popcorn because these episodes are basically like a continuous movie.

Jessica Jones

8.2/10 IMDb – No Rotten Tomatoes score

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Everyone seems to be talking about the series “Luke Cage” but I find that not many people know that he was originally introduced in the “Jessica Jones” series! I personally like Jessica Jones over Luke Cage but to each their own. Jessica is a personal investigator who is trying to leave her life as a superhero behind her. Marvel’s Jessica Jones is extremely addicting to watch and a must see in my opinion – if you like Marvel / superhero type stories anyways.

Downsides: None – it’s a great show!

Black Mirror

8.8/10 IMDb and 96% Rotten Tomatoes

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For some reason Netflix has this listed as 3 out of 5 stars but you have to give it a chance. It is seriously such a good series! Each episode is completely different from the next and no episodes are tied together. They are like little movies with new actors and actresses in each episode, chalked full of mind blowing theoretical future technological scenarios in a twisted, Twilight Zone type of way. Trust me, watch one episode and you’ll be hooked.

Downsides: There are only 3 seasons and the first two seasons only have 3 episodes (but the last season has 6! Woohoo) so you might go through them fast.

Shameless (U.S. Version)

8.7/10 IMDb and 92% Rotten Tomatoes

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This was one of those shows that I binged watched all summer long. It’s an honest comedy about an alcoholic father (Frank) who can hardly take care of himself and his family of six children who struggle to keep life going together. Despite the seemingly harsh premise, Shameless is seriously hilarious and it is so easy getting caught up in the Gallagher’s dysfunctional world. Netflix has 6 seasons available so you have plenty of episodes to keep you busy.

Downsides: There is a lot of sex scenes. Like a lot – but you get used to it after a while. Just a heads up haha

Broadchurch

8.4/10 IMDb and 88% Rotten Tomatoes

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Broadchurch is a British television crime drama. The premise is typical of a crime show in the sense that there are two main detectives that are investigating the mysterious murder of a young boy in a small seaside town in England. Give it two episodes and I promise you’ll watch the whole two seasons in no time flat. Make sure to watch the BBC version and not the U.S. version for this one though!

Downsides: Becuase this show is a British TV series, all of the cast have heavy accents making it, at times, hard to hear what they are saying. Not a big deal but still wanted to mention it 🙂

The 100

7.8/10 IMDb and 90% Rotten Tomatoes

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Imagine a Hunger Games meets Divergent meets The Maze – That’s what The 100 is like.  After living in space for three generations due to a nuclear Armageddon that destroys civilization on Earth, the survivors of the international space station start running out of resources. The 100 is all about a group of kids trying to save the human race. If you can get through the first four episodes, you’ll be in it for the long haul.

Downsides: There are only 2 out of 3 seasons available on Netflix so if you really like it, you’ll have to get your fix by some other means online.

Limitless

7.9/10 IMDb and 57% Rotten Tomatoes

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If you have seen and liked the movie Limitless, then you will definitely enjoy this spin-off. Even if you haven’t seen the movie you should definitely give this a watch. Just like the movie, Limitless is about a young man who is down on his luck until he is introduced to a drug that enhances his mental acuity. While the show and movie parallel each other, they are quite different in their story line (although the TV show does a nice job picking up where the movie left off). Oh, and Bradley Cooper, the main character in the movie, makes appearances throughout the show as well which is pretty cool.

Downsides: There is only one season available right now and last I looked, there is no hope of a second season starting anytime soon. With that being said though, season one has 22 episodes and it wraps up pretty good while still keeping a small door open for a potential second season.

Nurse Jackie

7.7/10 IMDb and 84% Rotten Tomatoes

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This is a really easy show to watch. I would typically have it playing in the background while I was getting ready. Nurse Jackie is centered around the chaotic, relentless ER of a busy New York hospital as Jackie maneuvers through her busy work life, one Vicodin pill at a time. It’s a funny and quirky series that will keep you coming back for more.

Parenthood

8.1/10 IMDb and 90% Rotten Tomatoes

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Parenthood is a heartfelt family show with some popular actors and actresses in the cast including Lauren Graham and Dax Shepard. The show features the whole Braverman family tree and follows the ups and downs of four grown siblings as they juggle parenthood, relationships, and their daily lives. All six seasons of the show are available on Netflix and I highly recommend if you are looking for a feel good show!

The Following

7.7/10 IMDb and 55% Rotten Tomatoes

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While this series has the lowest ratings of all the shows on this list, it is still one of my favorites that I felt needed to be included. The Following is a mystery / detective show centered around the hunt for a serial killer who has escaped from death row. This show is full of twists and turns that will keep you wondering and wanting more. Don’t be surprised if you end up misplacing hours of your time while getting engrossed watching.

So there you have it, 10 shows to go watch on Netflix! Hopefully there is one show on this list that you haven’t seen yet that you can add to your queue. Happy watching! 🙂

By: Lauryn Wate – University of Montana student studying Business Marketing

Life Lessons Working in Athletics Has Taught Me

We  have all heard how much participating in sports teaches us: sportsmanship, hard work, dedication, the list goes on and on. I certainly learned a lot from my days on the volleyball court, but working in athletics has taught me even more.

1. Team Work Makes the Dream Work

I honestly have no idea what I would do without my co-workers! We are much stronger together than we are apart. We all have different strengths and weaknesses, but together there is nothing we cannot tackle (pun intended).

2. Have Tough Skin; it is Impossible to Make Everyone Happy

This lesson may have been the hardest lesson for me to learn, and if I’m honest, it is still a work in progress. Do not take every rude Facebook comment to heart; you will drive yourself crazy!

3. Life is Too Short to Have a Job You Don’t Enjoy

The average person spends over ten years of their life working! Make sure you enjoy what you are doing!

4. Fans are Crazy (But we Love Them)

Sports fans take sports VERY seriously, and it is their dedication that makes our jobs fun and exciting! However, fans are also very demanding! 1,000 things could go right during a game, and one could go wrong, and they still focus on the one wrong! Your team lost? Get ready for comments pointing out every mistake of the game; they say it all! Which leads me to…

5. No One Is Perfect

Mistakes, bad play calls, and off games are bound to happen! It is important to realize that coaches, players, and workers are all humans, and make mistakes just like anyone else!

6. Detail Counts

I can tell if a logo is the wrong shade of maroon instantly! Some people may think I am crazy, but details are crucial! Small details add up to make a huge difference.

7. Own It

Don’t know how to do something? Instead of being scared to make a mistake just dive in, get information, and own your decisions!

8. Life isn’t Always Glamourous

Sometimes you have to carry tables, hand out coupons, or clean out a closet; that’s life. Do everything with a positive attitude!

Thank you for reading! Please feel free to comment, and share!

 

Winston

I am obsessed with my dog and anyone who knows me knows that I like my dog more than I like actual people. I own a bloodhound named Winston, not a typical dog that you own nor a typical name, but Winston is not a typical dog.

I got Winston when I was a sophomore in high school and I immediately fell in love, like most people do with their pets. This blog explains what it is like to live with Winston over the last 7 years and a lot of cute photos.

First, bloodhounds are stubborn and they always get what they want. Case in point, Winston always gets his spot on the couch if not the whole couch. As a puppy we tried to stay strong but when he looks at you with those floppy ears and drooping eyes it’s hard to say no.

untitledSecond, bloodhounds are huge, I think I underestimated his size when the second day we got him when I couldn’t even lift him anymore. He has a “king” sized dog bed and takes up 2 spots on the couch, Winston is now 7 years old and 145 pounds, (he has recently been put on a diet).

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Third, bloodhounds are loyal. This dog has been by my side for the last 7 years and everyday is a new experience with him. He will never leave your side, always is protective,he is a big snuggler and always poses for a picture.

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Yes my pet is one of my best friends but when you have a dog as cool as Winston that is all you need. 

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